Start Digital Marketing Agency in India from the scratch with zero experience is quite difficult but to be very honest, not impossible. There is a simple procedure to follow just to go from nonentity to having a big digital marketing business with several prestigious clients and loyal employees.
It’s not as simple as it looks but there is nothing stopping you from making it an actual reality and entering the exhilarating world of digital marketing as the best service provider that offers affordable digital marketing services.
Read carefully this ultimate guide that will facilitate you to start your own digital marketing agency in India right from the beginning and possibly evade the blunders that usually people made, diminish your menaces, and make the best use of your probabilities of getting it right the first time.
How To Start A Good Digital Marketing Agency in India
These are so many important steps to follow when starting your best digital marketing agency especially in India:
Try To Build Digital Marketing Skills
The initial step is to build the skills as well as self-confidence essential to run a successful digital marketing agency. This can be broken down into three significant areas:
· Digital marketing technical skills
· Business management skills
· Self-confidence skills
Choose What Types Of Digital Marketing Services To Offer
The subsequent step is to choose what type of services to provide to your prospective patrons. A full-service digital marketing agency usually provides the below-stated services:
· Social media marketing services
· Search engine optimization services
· Pay per click services (Google Ads, Bing Ads, Facebook Ads, etc)
· Email marketing services
· Web design and development services
· Conversion optimization services
· Content marketing services (content writing included)
Choose How You Plan To Run Your Agency
The subsequent choice to make is how you plan to run / start Digital Marketing Agency. You have three options:
· As an old-style business with a simple office and local employees
· As a virtual organization from home and hiring remote teams
· An amalgamation of both
Register Your Business As Soon As Possible
Before moving ahead with the subsequent steps, it’s the right time to make it official. And by this, it means to:
· First, think and decide the name of your digital marketing agency
· Now quickly register your domain name
· Design your logo. It should be simple but very effective.
· List your company legal entity with the relevant authorities
· Quickly get a tool-free number
· Find the best accountant and auditor
· Find a lawyer
· Lastly, create business cards
Establish Your Strong Presence Across The Web
Try to establish your business’s strong presence across the web beginning with the creation of an attractive, SEO-based, and user-friendly internet site. The site is the main face of your digital marketing agency so you require to ensure it correctly represents your brand.
Your business’s website requires to look professional and give prospective patrons all the important information they need to choose whether they must hire your agency or not.
Smartly Demonstrate Your Experience As Well As Expertise
One of the toughest factors of operating a successful digital marketing agency in India is to find fresh patrons. But, an equally significant facet is to be in a strong position to convince potential patrons to work with you. The excellent technique to do this is simply by showcasing your experience as well as expertise. Practically, this means:
· A ‘know us’ web page that beautifully tells your story and achievements
· Previous working experience
· Customer testimonials
· Academic credentials
· Known companies you’ve worked for
· Case studies
· Partnership agreements
· Success stories
· Mentions from other websites
How Much Does It Cost
How much it costs to start Digital Marketing Agency in India depends, of course, on the agency. It completely depends on what kind of patrons you wish to work with and how high your overhead prices are. If you’re running after Fortune 500 companies, you’ll require more of a budget as compared to if you’re courting start-ups or small businesses in a small town.
Below-mentioned is the complete list of at least you will require to be in business:
· A Well Designed And Developed Website – $30 A Month To $3,000 A Month
Hosting could be had for $200 or less per year. And there are several WordPress themes available free of cost that can facilitate you create a good website. There are also plenty of free online site development tools like Google Analytics/ Webmaster/ Search console to get your online site built as well as optimized.
· Content Creation Software – $60 Per Month
This is a massive budget, but it will offer you easy access to a paid image editor like Canva or Adobe Photoshop for just $30 per month. Try to spent another $30 on one of the various best video creation tools available online.
· Social Media Marketing/Scheduling Software – $30 Per Month
There are so many free tools available in cyberspace but paid tools provide features that can save you plenty of valuable time. They’re completely worth the money. So, finance a minimum of $30 per month and take that free time to make your digital marketing agency more visible.
· Conferencing And Calendar Software – $55 Per Month
As a company’s owner, you will be talking to so many people. So, try to make it simple for them by just spending on tools like Whereby, Zoom, Skype, Microsoft, etc.
· Email Marketing Software – $20 Per Month
Invest a minimum of $20 per month on this. You need an email service provider so you can easily provide lead magnets as well as nurture email sequences. This facilitates you to take cold leads and convert them into patrons.
· Reporting Software – $99 Per Month
This one is very vital. Patrons expect the best results, and one of the excellent methods to showcase results is to demonstrate them regular reports documenting… results. Therefore, all the bucks you invest on reporting is a direct investment in retaining patrons.
Preferably, you also need reporting software that lets you automate reports. This will help in saving your hours of work every week.
· A Good Workspace – Free To $300 To $3000 Per Month
At starting stage, you might not have to pay for workspace. Several digital marketing agencies have been launched in kitchens and spare bedrooms. But if you do require a good workspace, it’s going to add a lot of money to your overhead.
· Internet Access And A Phone
You perhaps already have access to these, so adding them on as a distinct business cost is fully optional.
· Business Cards And Print Collateral – $60
This could be a one-time cost, but you must have good business cards for your huge networking events.
· Business Checking Account And Business Licensing
Depending on where you live, licensing prices might vary. So, will the price of a business checking account. Generally, you could get one for $20 or less a month.
Minimum monthly total: $314
One-time costs: $60
So there: You can successfully start Digital Marketing Agency India on as little as $300 a month.
Conclusion – The Final Words
Those are some important things that you require to know about starting the best digital marketing agency in India. Quickly find out who you wish to cater to and how, but don’t get too bogged down in never-ending planning. The most significant thing to do when you start a digital marketing agency is to simply take action.
If you are looking for the best digital marketing agency in India that provides highly affordable digital marketing services then immediately call us. We, at PNJ SharpTech, have the best crew of talented digital marketing specialists who have enormous years of experience and expertise.