If you have been successful in building a strong presence on social media channels, if you have a strong line-up of followers, then probably business stalwarts from all sections of the society will seek your help. And trust me, you have a great chance to become more popular and earn money. In this blog, we’ll dig into the facts who are micro-influencers and what do they do? and how market influencer marketing help their presence for your brand to give a step-by-step guide to leveraging content marketing.
” Marketing is a chain that brings all sections of society to one platform for meeting business goals”
Who are Micro-Influencers? and how should you leverage them ?
Let’s decode who are micro influencers.
Micro influencers are people around us who have a strong media base with modest social media followings of about 2K-5K followers. These days, you can see that brands are running after social media influencer groups because they are relatable to consumers, and garner higher engagement than their traditional counterparts with significant follower counts. Unlike other celebrities, they have their own niche audiences with a genuine connection with higher engagement business—— that carries more weight with consumers.
The other thing is as they are more accessible and cheaper for brands to work with. So there will always be question looming over your head- why they called micro-influencers ? They are not looking for direct payments from brands. Instead, they are often have a free product sample, early access to new products, or simpley share the content they create. As a result, your brand help them grow their followings as it makes them high-quality social proof.
Why brands are moving towards Influencer Marketing ?
Micro-influencers play a vital role in connecting people to target audiences in a personalized and subtle manner. Brands across the globe look for micro influencers because they exlude credibility, authenticity,& relatability- in today’s audience. The reason nano microinfluencers are trusted communities as they keep a good relationship with the brand. As per the survey done approximately 22 % of consumers between the ages of 18-34 rely on influencers for product specifications.
- The ability to drive faster to their brands ensure growth of their brands.
- Better engagement rates than macro-influencers in the range of 7 % to 20 % range.
- Authentic and Organic leading to higher enagement rates with better brand impression
- A Great prospect to facilitate the power of influencer marketing achieve marketing goals and cost-effectively and impactfully.
Difference between micro-influencer marketing and traditional influencer marketing…
Influencers from all sections of society have some unique advantages & disadvantages. However, the key differentiators of micro influencer as it helps target audiences and niche groups located in specific region, communities with shared values.
It helps micro influencers target audiences, and nich groups in the specific regions, communities and shared values. With market influencer marketing, you have great chance to sky rocket business in the right direction.
In contrast to traditional influencer marketing campaigns, this is very helpful in achieving maximum reach with macro and celebrity that influences and enjoy massive followings.Which is why large influencers are mostly suitable for national and international brands with popular product categories, or company with a large diverse customer base.
Macro influencers are more expensive than micro influencers.Small micor influencers are usually engaged and easy to convert into customers. With the advent of micro influencers, brands with higher conversion gaols and lower budget leads to better results. Brand use micro influencers as they diversify funding to include macro and celebrity influencers, too.
How to work with influencers
Many influencers hire agents to vet brand deals, which micro-influencers typically represent. Also, they are more choosy about their brand as they are less familiar the work of the brand. Microinfluencer strategy is all about building relationships, which is key to both short and long-term goals.with
What should you look for in micro influencers ?
Not every micro-influencer is equally effective or connected to their audience. More importantly, not every micro-influencer is a good fit for your brand. This is why micro influencer platforms in India have been phenomenal in many aspect to raise the business aspects. To identify the right creating partners, you should keep these things in mind.
The interest and content must be relevant to the industry and audience to match the influencers.
Authenticity matters ! Many influencers do take undue advantage of faking their popularity by buying followers/engagement or influencer pods. Often, creators connect with partners and build relationships with audience matters. Micro influencers create content that is consistently true to their online community, with shared values and interests.
Smaller campaigns need to have more engagement, however, you still need a splash in the campaign. It varies on the audience, product, where to ship, and how influencers still consider things.
The conversion rate of reaching more micro-influencers means reaching more people per post. The goal of the campaign should dictate how widely you hit your goals. Moreover, you should often dictate to reach a hit. It should still maintain relevance and authenticity to examine influencers’ reach.
How do you find the right micro-influencers?
Once you have a fair idea of how campaign objectives work when you are looking as an influencer. It is time to go out and find a fix. This way, you have a strategy to begin your outreach.
Look among your followers and customers
If you are running a business, you would always like to have influential customers with a passion for your brand. It is the easiest way to build an influencer team, reach out, and ask for shoutouts.
Additionally, you may already be getting shoutouts without asking for them. With social media tools, you can check who has tagged your brand on social media. Also, locate these brand fans and convert them into sponsored partnerships.
Another good prospect to find micro-influencers as it is available on top channels. This is how you establish your brand’s presence before you start scrolling and following. Before you identify your campaign objectives, you can still look for influencers and go out and find them. You can reach out to them.
Observe your customers and followers
If you are running your business for some time, you will have influential customers and followers having fetish for your brand.The easiest way to build your influencer team is to reach out to them and ask for customers.
Top Brand Presence
The other aspect of micro-influencers is to follow favorites on top channels. Ensure that you establish a brand’s presence before you start scrolling and following.
Micro influencer marketing is the talk of the town” for entrepreneurs. This could be the right aspect to augur your business values and thrive in the right direction. If you want to run your marketing in high gear, then taking advantage of influencer marketing will be quite beneficial. I hope the above mentioned tips will help you a great deal if you are looking forward to giving impetus to a marketing campaign.