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We all know how important it is to have a strong digital presence if you want to exceed in your respective industry. LinkedIn is one of the best ways to grow so if you haven’t used it then it is high time that you should consider it.

LinkedIn marketing services are there to assist you in reaching your goal in a swift manner. Before we go to the tips and best practices, we should understand how it works and how you can grow your audience.

How to use LinkedIn for business?

It gets easier to use LinkedIn if you know the correct way to do it. We will be sharing a step by step guide with you so that you can get started without a problem.

create-a-linkedin-page

Create a LinkedIn page

It is mandatory to have a LinkedIn page before you start with LinkedIn marketing. You can refer to these steps to set up the LinkedIn page:

  • Open LinkedIn and then go to ‘LinkedIn pages’
  • Click on ‘Create your page’ and pick the apt category for the business
  • Enter the company details post which a preview will show up
  • Pick a nice URL for the brand which you can use for your username on other social media sites too
  • Upload the company’s logo and add a tagline. This is not a compulsory step but you shouldn’t ignore it
  • Click on ‘Create page’

Complete the page

It is always a good idea to add as many details as possible so that the reader gets a sense of clarity from the first impression itself. It will also help with an improved ranking in not only LinkedIn but Google search results too.

You can get more than 30% if you have updated information on the profile. You can select the pencil icon on the profile that is present under the company name. The details are:

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custom-button

Custom button

You can add a button to the profile which will let people take an action. Your options are:

  • Visit the website
  • Contact us
  • Learn more
  • Register
  • Sign up

Company Description

You can mention the mission, vision, values, and a brief description of the products and services. You can use about 3-4 paragraphs to state all these things. It should appear to be effortless and should reflect your brand voice. Make it a point to add keywords in the description for SEO purposes.

Location

You can share the store or the office location. You can also add a number of addresses by clicking o ‘+ Add location’.

Hashtags

You can use 2-3 hashtags to make your profile appear in searches that are relevant to your business.

Pick the language

If you have a global presence then you can add your name, tagline and description in more than 20 languages.

Insert LinkedIn buttons

You can add the social media icons to the header or footer of the website or the newsletter so that the people can find your LinkedIn page easily.

Cover photo

Adding an image to your profile will automatically make it look more visually appealing. Pick an image that is connected to your business and avoid cluttered pictures. The suggested size is 1584 x 396 pixels.

You can also add a link so that people land on the specific page that you want them to land on. You can also insert a UTM parameter code for tracking.

Share the page

If you have a LinkedIn page that is updated with all the details and a nice picture but no one knows about it then it is of no use. As a part of the LinkedIn marketing services, it is very important to spread the word once the page has been created!

Ask all your company people to follow the profile and then further share it on their social media. You can also do the same and reach out to as many people as you can. You will be surprised to see how fast the page grows once you start being consistent.

The page admins can also invite the connection to follow by clicking on the ‘Admin Tools’ and then by selecting ‘Invite Connections’.

Come up with a LinkedIn marketing strategy

Once you are done with the page, you should think about the LinkedIn marketing strategy. What is it that you wish to achieve via your LinkedIn page? You need to note everything down and then work accordingly.

You can know about the LinkedIn demographics and research on your competitors. Learn how they use it and how you can improve your page.

You can also schedule a LinkedIn content calendar and plan your posts well in advance. If you do it on the spot then you might miss out on quite a few things.

This will also make sure that the goals are covered.

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Top tips to optimize your personal profile for LinkedIn marketing

You can try these tips to optimize your personal profile and get a better shot at LinkedIn marketing services:

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Upload a professional photo

This is the basic step of your LinkedIn profile. It is a professional platform and you should show that you understand this through your display. Don’t upload a pic from some party or your vacation.

You don’t need a professional photographer to get a professional photograph. You can just wear a neat formal shirt and get clicked in proper lighting and a solid background. This should be enough to do the trick.

Update your profile

If there is a new thing going on in your professional life then ensure that LinkedIn knows about it. Your profile seems to be genuine when you engage with people and update the details. You should see that every section has been filled with details like your job, skills and endorsement if possible.

Connect with relevant people

Your connections see what you post on your profile therefore you should connect with as many people as possible.

When you share, like, or post content to your personal page then your connections and followers can see and share those posts too. This can help drive traffic to your blog, promote a new eBook, or just let the connections see a fascinating article.

If you do want to connect with unknown people then you should tell them ‘why’ in your connection request. This can be anything from looking for local networking opportunities to the fact that you find their content interesting.

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Ask your colleagues to optimize their profiles too

While marketing and sales employees typically take the lead, getting other employees to involve in your efforts can be helpful to your LinkedIn marketing efforts too.

Engineers and technical staff can bring a range of knowledge to discussions or promote themselves as leaders in your industry. The CEO or other executives can help to increase brand awareness and encourage your company on a higher level.

Use LinkedIn pulse

LinkedIn pulse is a blogging platform and it is an amazing way to place yourself as a leader to get more followers and lift your marketing efforts.

If you have a blogging strategy then you can put a post or two to LinkedIn pulse as well. You can insert specific links to the post and lead the readers to the website. It will increase the traffic and promote the lead generation efforts too.

Be a part of the LinkedIn groups

You should join the groups that are relevant to your industry as it gives you a platform to start a discussion and gain reach. This will help you to build your reputation and promote the company and it lets you share the content too.

You should also ask your employees to join the groups so that everyone can take chances to post and the burden doesn’t fall on the shoulders of just one person.

LinkedIn Marketing | Best practices to keep up with the trend

When it comes to LinkedIn marketing, you can’t keep on doing what you did a couple of years back. You have to move forward and change the strategies as per the trends.

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Share media rich posts

If you post a photo or a video along with content then it will surely have a better impact than text only post. As per a survey, if your post has an image then you are likely to receive 98% more comments than a post which has no images.

It has been observed that posts with some images also show better results. You can use PDFs, SlideShare presentations or even PPT to support your posts.

Videos have been known to have a higher engagement rate as compared to other types of content.

The best part is that LinkedIn native videos are auto played when people scroll by which is known to grasp the attention. Videos are also prioritised by the LinkedIn algorithms which give you all the more reasons to use them in your next post.

Optimize the post for a better reach

There are a few things that have been mentioned in the LinkedIn algorithms which signal at the ranking factors. They are:

  • Personal connections
  • Engagement probability
  • Relevance of interest

The main goal of LinkedIn marketing services is to show content that is going to interest and engage the audience from the accounts they are connected to.

You can inform the employees if you think they’d be fascinated with the post. As company supporters, they can give a head start to the engagement on the post and increase its visibility.

Some of the best practices are:

optimize-the-post-for-a-better-reach
  • Share relevant and timely content
  • Try to get the attention with a video or an image
  • Keep the content as concise as possible
  • Use paragraphs or bullet points so that its more readable
  • Mention stats, points and quotes
  • Mention a direct call to action
  • Try to mention the audience that you wish to reach to
  • Tag the mentioned people and pages
  • Initiate with a question to get better responses
  • Create LinkedIn polls for engagement and feedback
  • Include relevant hashtags
  • Write catchy headlines
  • Reply to the comments as soon as you can as it aids in engagement

Keep the time right to post

If you want to build an audience then consistency is the key. As a LinkedIn marketing agency, we have come across the stats that companies that post once a month gain the followers six times more than those who don’t.

If you post on a weekly basis then you will see two times more the engagement and brands that post daily have a better traction.

If you are running short on the content or ideas then you can visit ‘Content suggestions’ under the ‘Content’ tab of the LinkedIn page dashboard. You can filter by audience, location, industry and trending articles to initiate a conversation.

Keep a check on LinkedIn Analytics

You should check the LinkedIn analytics from time to time to enhance your LinkedIn marketing strategy. You can track the post metrics to see what people engaged highly with and what initiated the most action and what didn’t work to your advantage.

You can also make changes to your content calendar accordingly. You can screen how people observe your page from the dashboard and what section they engage with the most.

You can compare the number of page views and if you have a showcase page then you can see how much traction it is getting. The visitor demographics will give you an idea of who is interested in your company.

If you wish to check how your company is performing as compared to your competitors then you can check the companies to track the table. This tab will allow you to compare the place where your page ranks when it is about new and total followers.

You can learn more about client or competitor employees from the ‘People’ tab of the LinkedIn pages.

Target the correct audience

With the help of LinkedIn marketing services, you can target the audience organically for the post. The admin of the page can target the post on the basis of profile data that includes the organization size, industry, job, geography and the language preference.

Your page must have at least 300 followers to target. If you have a decent budget then you can go for the LinkedIn management services and start with LinkedIn ads.

It is available in a wide range of formats and it will let your brand target and reach members outside the circle of following that they have. There is an option to personalize that will allow you to address the members by name which surely makes a difference.

LinkedIn Live

If there is something more engaging than videos then it is a live video. It has known to see 24 times the engagement than a video that has already been recorded.

ere are a number of reasons for the brands to go live and some of them could be an interview or a webinar. Some companies have also started to host virtual events. This helps you to form an instant connection with the audience and replying to questions and comments help too. Make it a point to promote before you host an event and spread the word on all the possible platforms.

Unveil a showcase page

You can create a LinkedIn showcase page to demonstrate a special initiative or to engage your target audience. It will give your members a different way to follow you if they don’t follow your page.

keep-the-time-right-to-post

Keep the time right to post

If you want to build an audience then consistency is the key. As a LinkedIn marketing agency, we have come across the stats that companies that post once a month gain the followers six times more than those who don’t.

If you post on a weekly basis then you will see two times more the engagement and brands that post daily have a better traction.

If you are running short on the content or ideas then you can visit ‘Content suggestions’ under the ‘Content’ tab of the LinkedIn page dashboard. You can filter by audience, location, industry and trending articles to initiate a conversation.

Keep a check on LinkedIn Analytics

You should check the LinkedIn analytics from time to time to enhance your LinkedIn marketing strategy. You can track the post metrics to see what people engaged highly with and what initiated the most action and what didn’t work to your advantage.

You can also make changes to your content calendar accordingly. You can screen how people observe your page from the dashboard and what section they engage with the most.

You can compare the number of page views and if you have a showcase page then you can see how much traction it is getting. The visitor demographics will give you an idea of who is interested in your company.

If you wish to check how your company is performing as compared to your competitors then you can check the companies to track the table. This tab will allow you to compare the place where your page ranks when it is about new and total followers.

You can learn more about client or competitor employees from the ‘People’ tab of the LinkedIn pages.

keep-a-check-on-linkedin-analytics

Target the correct audience

With the help of LinkedIn marketing services, you can target the audience organically for the post. The admin of the page can target the post on the basis of profile data that includes the organization size, industry, job, geography and the language preference.

Your page must have at least 300 followers to target. If you have a decent budget then you can go for the LinkedIn management services and start with LinkedIn ads.

It is available in a wide range of formats and it will let your brand target and reach members outside the circle of following that they have. There is an option to personalize that will allow you to address the members by name which surely makes a difference.

Frequently Asked Questions

You should keep the following points in mind:
  • Share relevant and timely content
  • Try to get the attention with a video or an image
  • Keep the content as concise as possible
  • Use paragraphs or bullet points so that its more readable
  • Mention stats, points and quotes
  • Mention a direct call to action
  • Try to mention the audience that you wish to reach to
  • Tag the mentioned people and pages
  • Initiate with a question to get better responses
  • Create LinkedIn polls for engagement and feedback
  • Include relevant hashtags
  • Write catchy headlines
  • Reply to the comments as soon as you can as it aids in engagement
There are a few things that have been mentioned in the LinkedIn algorithms which signal at the ranking factors. They are:
  • Personal connections
  • Engagement probability
  • Relevance of interest

The main goal of LinkedIn marketing services is to show content that is going to interest and engage the audience from the accounts they are connected to.

with the post. As company supporters, they can give a head start to the engagement on the post and increase its visibility.

You should join the LinkedIn groups that are relevant to your industry as it gives you a platform to start a discussion and gain reach. This will help you to build your reputation and promote the company and it lets you share the content too.

You should also ask your employees to join the groups so that everyone can take chances to post and the burden doesn’t fall on the shoulders of just one person.

It is a professional platform and you should show that you understand this through your display. Don’t upload a pic from some party or your vacation.

You don’t need a professional photographer to get a professional photograph. You can just wear a neat formal shirt and get clicked in proper lighting and a solid background.

Your profile seems to be genuine when you engage with people and update the details. You should see that every section has been filled with details like your job, skills and endorsement if possible.

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