Top tips to optimize your personal profile for LinkedIn marketing
You can try these tips to optimize your personal profile and get a better shot at LinkedIn marketing services:
Upload a professional photo
This is the basic step of your LinkedIn profile. It is a professional platform and you should show that you understand this through your display. Don’t upload a pic from some party or your vacation.
You don’t need a professional photographer to get a professional photograph. You can just wear a neat formal shirt and get clicked in proper lighting and a solid background. This should be enough to do the trick.
Update your profile
If there is a new thing going on in your professional life then ensure that LinkedIn knows about it. Your profile seems to be genuine when you engage with people and update the details. You should see that every section has been filled with details like your job, skills and endorsement if possible.
Connect with relevant people
Your connections see what you post on your profile therefore you should connect with as many people as possible.
When you share, like, or post content to your personal page then your connections and followers can see and share those posts too. This can help drive traffic to your blog, promote a new eBook, or just let the connections see a fascinating article.
If you do want to connect with unknown people then you should tell them ‘why’ in your connection request. This can be anything from looking for local networking opportunities to the fact that you find their content interesting.
Ask your colleagues to optimize their profiles too
While marketing and sales employees typically take the lead, getting other employees to involve in your efforts can be helpful to your LinkedIn marketing efforts too.
Engineers and technical staff can bring a range of knowledge to discussions or promote themselves as leaders in your industry. The CEO or other executives can help to increase brand awareness and encourage your company on a higher level.
Use LinkedIn pulse
LinkedIn pulse is a blogging platform and it is an amazing way to place yourself as a leader to get more followers and lift your marketing efforts.
If you have a blogging strategy then you can put a post or two to LinkedIn pulse as well. You can insert specific links to the post and lead the readers to the website. It will increase the traffic and promote the lead generation efforts too.
Be a part of the LinkedIn groups
You should join the groups that are relevant to your industry as it gives you a platform to start a discussion and gain reach. This will help you to build your reputation and promote the company and it lets you share the content too.
You should also ask your employees to join the groups so that everyone can take chances to post and the burden doesn’t fall on the shoulders of just one person.
LinkedIn Marketing | Best practices to keep up with the trend
When it comes to LinkedIn marketing, you can’t keep on doing what you did a couple of years back. You have to move forward and change the strategies as per the trends.
Share media rich posts
If you post a photo or a video along with content then it will surely have a better impact than text only post. As per a survey, if your post has an image then you are likely to receive 98% more comments than a post which has no images.
It has been observed that posts with some images also show better results. You can use PDFs, SlideShare presentations or even PPT to support your posts.
Videos have been known to have a higher engagement rate as compared to other types of content.
The best part is that LinkedIn native videos are auto played when people scroll by which is known to grasp the attention. Videos are also prioritised by the LinkedIn algorithms which give you all the more reasons to use them in your next post.
Optimize the post for a better reach
There are a few things that have been mentioned in the LinkedIn algorithms which signal at the ranking factors. They are:
- Personal connections
- Engagement probability
- Relevance of interest
The main goal of LinkedIn marketing services is to show content that is going to interest and engage the audience from the accounts they are connected to.
You can inform the employees if you think they’d be fascinated with the post. As company supporters, they can give a head start to the engagement on the post and increase its visibility.
Some of the best practices are:
- Share relevant and timely content
- Try to get the attention with a video or an image
- Keep the content as concise as possible
- Use paragraphs or bullet points so that its more readable
- Mention stats, points and quotes
- Mention a direct call to action
- Try to mention the audience that you wish to reach to
- Tag the mentioned people and pages
- Initiate with a question to get better responses
- Create LinkedIn polls for engagement and feedback
- Include relevant hashtags
- Write catchy headlines
- Reply to the comments as soon as you can as it aids in engagement
Keep the time right to post
If you want to build an audience then consistency is the key. As a LinkedIn marketing agency, we have come across the stats that companies that post once a month gain the followers six times more than those who don’t.
If you post on a weekly basis then you will see two times more the engagement and brands that post daily have a better traction.
If you are running short on the content or ideas then you can visit ‘Content suggestions’ under the ‘Content’ tab of the LinkedIn page dashboard. You can filter by audience, location, industry and trending articles to initiate a conversation.
If there is something more engaging than videos then it is a live video. It has known to see 24 times the engagement than a video that has already been recorded.
There are a number of reasons for the brands to go live and some of them could be an interview or a webinar. Some companies have also started to host virtual events. This helps you to form an instant connection with the audience and replying to questions and comments help too.
Make it a point to promote before you host an event and spread the word on all the possible platforms.
Unveil a showcase page
You can create a LinkedIn showcase page to demonstrate a special initiative or to engage your target audience. It will give your members a different way to follow you if they don’t follow your page.
Keep a check on LinkedIn Analytics
You should check the LinkedIn analytics from time to time to enhance your LinkedIn marketing strategy. You can track the post metrics to see what people engaged highly with and what initiated the most action and what didn’t work to your advantage.
You can also make changes to your content calendar accordingly. You can screen how people observe your page from the dashboard and what section they engage with the most.
You can compare the number of page views and if you have a showcase page then you can see how much traction it is getting. The visitor demographics will give you an idea of who is interested in your company.
If you wish to check how your company is performing as compared to your competitors then you can check the companies to track the table. This tab will allow you to compare the place where your page ranks when it is about new and total followers.
You can learn more about client or competitor employees from the ‘People’ tab of the LinkedIn pages.
Target the correct audience
With the help of LinkedIn marketing services, you can target the audience organically for the post. The admin of the page can target the post on the basis of profile data that includes the organization size, industry, job, geography and the language preference.
Your page must have at least 300 followers to target. If you have a decent budget then you can go for the LinkedIn management services and start with LinkedIn ads.
It is available in a wide range of formats and it will let your brand target and reach members outside the circle of following that they have. There is an option to personalize that will allow you to address the members by name which surely makes a difference.