Keep the time right to post
If you want to build an audience then consistency is the key. As a LinkedIn marketing agency, we have come across the stats that companies that post once a month gain the followers six times more than those who don’t.
If you post on a weekly basis then you will see two times more the engagement and brands that post daily have a better traction.
If you are running short on the content or ideas then you can visit ‘Content suggestions’ under the ‘Content’ tab of the LinkedIn page dashboard. You can filter by audience, location, industry and trending articles to initiate a conversation.
Keep a check on LinkedIn Analytics
You should check the LinkedIn analytics from time to time to enhance your LinkedIn marketing strategy. You can track the post metrics to see what people engaged highly with and what initiated the most action and what didn’t work to your advantage.
You can also make changes to your content calendar accordingly. You can screen how people observe your page from the dashboard and what section they engage with the most.
You can compare the number of page views and if you have a showcase page then you can see how much traction it is getting. The visitor demographics will give you an idea of who is interested in your company.
If you wish to check how your company is performing as compared to your competitors then you can check the companies to track the table. This tab will allow you to compare the place where your page ranks when it is about new and total followers.
You can learn more about client or competitor employees from the ‘People’ tab of the LinkedIn pages.
Target the correct audience
With the help of LinkedIn marketing services, you can target the audience organically for the post. The admin of the page can target the post on the basis of profile data that includes the organization size, industry, job, geography and the language preference.
Your page must have at least 300 followers to target. If you have a decent budget then you can go for the LinkedIn management services and start with LinkedIn ads.
It is available in a wide range of formats and it will let your brand target and reach members outside the circle of following that they have. There is an option to personalize that will allow you to address the members by name which surely makes a difference.