Your guide to types of brochures

Brochures can be broadly categorized into three types.

Questions to be answered for a remarkable brochure

While designing a brochure, it is very important to ask these questions. Answer them in a sensible way and you will have a brochure which will be impossible to ignore.

What is the aim of the brochure?

Anything that is done without an aim or an objective is of no use. Before coming up with brochure design, you should know what you want to achieve through it. Do you want to spread awareness? Do you want more clients? Do you want to invite people to a conference? No matter what the objective is, your brochure should be made keeping in the focus point and you will never go wrong and get the desired results.

What font should I use?

Fonts and color play a major role in a brochure. After all, the brochure must be aesthetic and attractive to look at. You can’t really make it attractive by just using any color or font randomly.

It is important to follow a color scheme and use a specific font size throughout. You can’t have one heading in size 14 and Calibri and another one in size 18 and times new roman.

The same goes for the colors. If you are highlighting one heading in red, make sure you use the same color in the next heading as well so that it falls into place. Avoid using colors that are too light and make the audience stare too hard to get what you are trying to say.

Shall I insert images?

Ask yourself, is there a requirement of images or just the content will do? Don’t clog up your brochure with just words as it will make the person lose interest in a snap and all that money and efforts will go to waste which is definitely not an ideal situation to be in. If you are using images then use text as well to explain them otherwise it will be open to interpretation and not everyone will get it in the way you want them to understand.

If you are using text on the image, make sure you keep the opacity in check so that it is not too hard to read.

Who is my target audience?

If you don’t know who you are designing for then you need to reconsider so many things. If your brochure is meant for parents to be then you are obviously going to use images of new born babies and not anything out of the blue.

Part of the strategy is to pay attention to the target audience and then make a plan which is going to appeal to them. You have to take care of their tastes and preferences so that you are able to convert them from the audience to clients.

Top 5 tips for a successful brochure

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Frequently Asked Questions

What should a brochure include?

Apart from the details that you would like to share with your prospects, your brochure must have a logo and contact details. If they like the summary of the products or services offered by you, they should know what to do about it and how to take the next step.

It is also important to maintain a color scheme so that it doesn’t get all too confusing for someone who is looking at it for the first time or just using it as a reference.

Structure the brochure by using headlines so that people get a hint what it is about.

Can you edit my current brochure?

Yes we can. We can have a look at your current brochure design and see what changes can be done to give it that X factor. We can work on the content and the design of the brochure so that it gets decked up with a new look to it.

You can get in touch with us and share your current brochure and we can see whether it is good to know with some minor edits or you need one from the scratch.

Will you take my ideas into consideration for the brochure?

It is your brochure and if you have any ideas regarding the elements, they are very much welcomed. You can let us know what all do you want and how do you want it and we can let you know if that is possible to do or not and even give you a professional’s point of view.

What if I don’t like the brochure design?

It is perfectly fine if you don’t like the first brochure design proposed by us. We can talk about it and we are always open to feedback. You can tell us what changes are required or we can suggest you other ways in which it can be evolved. We can see what fits best and then make the necessary changes and share the final work with you.

How can I promote my brochure online?

There are a number of ways to promote brochures online if you don’t just want it to sit in the rack next to your reception. We can upload it in a specific grid design on your Instagram feed or even post it on Facebook. We can also put in on your website with an option to download it or just as a web page.

There are various ways in which it can be promoted based on the services you offer and keeping your target audience in mind.

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