Brochures can be broadly categorized into three types.
A gate fold brochure design is divided into three parts, i.e. a middle section which has one half of the total length as its width, edged by two others which are half as wide.
This type of brochure is mostly used for marketing at a high level and is made of premium quality paper which makes sure it has a nice shelf life. What sets it apart is that its inward folding that makes it compact and easy to carry around. It offers an 8-panel structure with sufficient space to talk about your products or services, along with some visual aid. The regular size of gatefold is 8.5 x 11.
This fold comes in handy for single product presentations, designs with strong graphics, menus and creative designs.
Bi fold or half fold brochure is greatly used for promotional or informational purpose. As the name reveals, it has 2 folds that make up to 4 panels.
You get to use the front cover, back part and two more panels which you can use to share the information about your firm, brand and the products offered by you.
The regular size is 8.5” x 11” and it can be used for a simple product presentation, programs, pricing, maps, offers and what not!
Tri fold brochure design services deal with creating a 6 panel brochure divided into three parts.
Trifold brochures break a huge chunk of information into smaller segments. They use both sides of an A4 sized paper. This gives a great deal of space for text, images and charts. When you fold it then the brochure becomes just a third of the size.
It is also a great way to break up the information and provide them in a cleaner way so that it creates a better impact on the customer.
When it is about a flyer or a poster, you will be required to manually design segments of the page to divide up products. With a trifold brochure, the 3-folding form of the leaflet provides panels to break up products and information.
While designing a brochure, it is very important to ask these questions. Answer them in a sensible way and you will have a brochure which will be impossible to ignore.
Anything that is done without an aim or an objective is of no use. Before coming up with brochure design, you should know what you want to achieve through it. Do you want to spread awareness? Do you want more clients? Do you want to invite people to a conference? No matter what the objective is, your brochure should be made keeping in the focus point and you will never go wrong and get the desired results.
Fonts and color play a major role in a brochure. After all, the brochure must be aesthetic and attractive to look at. You can’t really make it attractive by just using any color or font randomly.
It is important to follow a color scheme and use a specific font size throughout. You can’t have one heading in size 14 and Calibri and another one in size 18 and times new roman.
The same goes for the colors. If you are highlighting one heading in red, make sure you use the same color in the next heading as well so that it falls into place. Avoid using colors that are too light and make the audience stare too hard to get what you are trying to say.
Ask yourself, is there a requirement of images or just the content will do? Don’t clog up your brochure with just words as it will make the person lose interest in a snap and all that money and efforts will go to waste which is definitely not an ideal situation to be in. If you are using images then use text as well to explain them otherwise it will be open to interpretation and not everyone will get it in the way you want them to understand.
If you are using text on the image, make sure you keep the opacity in check so that it is not too hard to read.
If you don’t know who you are designing for then you need to reconsider so many things. If your brochure is meant for parents to be then you are obviously going to use images of new born babies and not anything out of the blue.
Part of the strategy is to pay attention to the target audience and then make a plan which is going to appeal to them. You have to take care of their tastes and preferences so that you are able to convert them from the audience to clients.
We have shared the main types of folds that can be used by brochure designers. It is very important to choose the one that goes with your objective in the best way possible.
If you have lots of details to display then going with a gate fold brochure could be a wise decision. In the same way, if you just want to share about your services and contact details then you can opt for a bi fold brochure design.
This tip works in a number of ways. Apart from giving information in the best space, you can also save up money by not going for an elaborated fold when it can be covered in a much compact one.
It is very important to have a simple design as it is much more appealing. There is no need to fill up your brochure with unnecessary details or avoidable pictures. Before inserting it, just ask yourself, do I really need it to make my point? If you are not convinced with the answer then eliminate it.
You can use various shapes to give out a better impression. Gone are the days when brochures used to be considered boring. You can do so much more now using fonts, color schemes and typography in your favor. See which shape goes best and try to blend it in your brochure design for a better impact.
A brochure is like your personal field and you can play any game that you want. Be creative when it comes to picking up shapes, colors, typography or other visual elements to give it oomph and make people look twice. You can also keep it classy or go overboard with different tones of colors. Make sure your objective is getting fulfilled and do what you think will go best with the brand image.
Just because you have the option to go for a fold which gives you ample space to write the history of your employees doesn’t mean you have to. Try to keep it as concise as possible so that people actually think it is useful for them and carry it rather than dumping it in the bin.
If you want people to take your brochure home, you should keep the size in mind so that it is easy to carry.
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Apart from the details that you would like to share with your prospects, your brochure must have a logo and contact details. If they like the summary of the products or services offered by you, they should know what to do about it and how to take the next step.
It is also important to maintain a color scheme so that it doesn’t get all too confusing for someone who is looking at it for the first time or just using it as a reference.
Structure the brochure by using headlines so that people get a hint what it is about.
Yes we can. We can have a look at your current brochure design and see what changes can be done to give it that X factor. We can work on the content and the design of the brochure so that it gets decked up with a new look to it.
You can get in touch with us and share your current brochure and we can see whether it is good to know with some minor edits or you need one from the scratch.
It is your brochure and if you have any ideas regarding the elements, they are very much welcomed. You can let us know what all do you want and how do you want it and we can let you know if that is possible to do or not and even give you a professional’s point of view.
It is perfectly fine if you don’t like the first brochure design proposed by us. We can talk about it and we are always open to feedback. You can tell us what changes are required or we can suggest you other ways in which it can be evolved. We can see what fits best and then make the necessary changes and share the final work with you.
There are a number of ways to promote brochures online if you don’t just want it to sit in the rack next to your reception. We can upload it in a specific grid design on your Instagram feed or even post it on Facebook. We can also put in on your website with an option to download it or just as a web page.
There are various ways in which it can be promoted based on the services you offer and keeping your target audience in mind.