- Benefits of Facebook Marketing
- Steps to create a Facebook business page
- How to use Facebook for marketing
Unless you are not living under a rock, you must be aware of Facebook marketing and how it can work like a charm for your business. If you don’t have in depth knowledge regarding the same then there is nothing to worry about as that is going to change soon.
At times, when you understand about something then you can make a well informed decision. There will be a number of things that we will be talking about so that you know how Facebook marketing services can work in your favour.
If you have an idea about Facebook marketing but have no clue how you can benefit from it then we are here to help you.
This has to be the best part about Facebook Marketing services. This means you can show your ad to the people who matter to your business by investing wisely. You have full control when it comes to displaying the ad as you can create a custom audience.
To start, you can set up your ad targeting on the basis of factors like age and gender. This isn’t all-you-can get a lot more precise than that which is great when you know accurately who your ideal customers are.
For instance, you can make your ads show on the timelines of those who have their birthdays coming up, or ensure they don’t appear for people who have already liked your Facebook page.
You can also target people based on their location and this is great to target locals if you have a physical store. You can eliminate targeting people who stay far away and put your budget to wise use.
Apart from this, you can target your ads at people on the basis of their interests. Facebook gets this information based on posts they have liked and pages that they follow.
The best part about Facebook marketing is that it lets you control every feature to which you’re showing your ads to. This ensures that you’re getting the best quality leads that too without burning a hole in your pocket.
Does it ever happen with you that you search for something on some app then keep on seeing that on all the other apps? This isn’t magic; this is the art of remarketing.
Facebook ads can be set up to target those who have formerly engaged with your brand in one way or the other. This can be from visiting the site, adding something to the cart, filling out a landing page or just going through the ‘contact us’ page.
It is a great idea to target these people with your ads because they might have simply got diverted and left instead of having decided that your product or service isn’t for them. These customers are already familiar with your brand and are more likely to convert.
People usually have a misconception that they can only promote videos or photos on Facebook. However, this isn’t completely true. You can promote a post via Facebook Marketing Services has a great caption and you will see how it works like a charm.
When it comes to selecting which posts to promote, you may be curious to go for ones that are acting below par to get more views. However, Facebook’s advertising algorithm prizes more engaging content. Therefore, pushing your most popular post will result in a better engagement rate.
You can boost your posts to promote it in an easy way. This is a rapid and economical way of creating a conversation with your audience on Facebook. There are a number of social media management tools that allows you to boost posts straight from its dashboard. You can amalgamate these tools with your extensive content strategy to propel your Facebook marketing as a whole.
Now that you know how beneficial it is to avail Facebook marketing services, it gets very important to have a Facebook page for business. It is no rocket science to create one but if you don’t know the correct steps then it can get confusing. We have simplified the process for you by breaking it down into a number of steps.
You should have a personal account to create a Facebook business page. Start by logging in to your account and then click on ‘Create’. You will see a drop down menu from where you can select ‘Page’. After that, choose the page category as per your convenience. Your options are ‘A business or brand’ or ‘Community or Public figure’.
Select a photo to upload as your profile picture. It is common for businesses to use their logo or something that is beneficial for the branding. Ensure that the pic is clear and doesn’t get cropped to meet the prescribed dimensions. Upload a cover photo as well and make sure that it is visually interesting.
Once you are done with the information, you can add a button to the page which will show up on the top right corner of the page right below the cover photo. This works like the call to action (CTA) which won’t cost you anything. You can pick the most relevant one as per your business and the objective.
Sponsored Stories take advantage of the ‘word of mouth’ marketing model. If a user sees that few of their friends like a certain page then they automatically develop an interest in it.
The aim of Sponsored Stories is to have a user take the same action as their friends would. Advertisers can select to show friends ‘likes’ if they want more page likes, show friends who have ‘claimed this offer’ if a business wants more users to claim offers and so on.
While the action taken by a friend of liking a page is automatically posted in a user’s news feed, these posts easily go unnoticed. Sponsored Stories get ideal positioning, capable of appearing in news feeds and the right side bar. Sponsored Stories is also the only ad format available on mobile devices.
Sponsored Stories don’t only relate to likes or offers and they can be used with any Facebook Open Graph app too. If a friend has just installed Pool with Friends on Facebook, Sponsored Stories can display users that their friend has just played the Pool game, with an invite to challenge them or any similar variation.
Facebook claims that Sponsored Stories to have 46% higher CTRs and 20% lower CPCs than regular Facebook ads which makes them a very thoughtful strategy for marketing on Facebook.
Facebook Sponsored Stories can be created easily through the Facebook ad create flow. You can open the Graph Sponsored Stories with a personalised call to action require advertisers to use a third-party provider.
Facebook Exchange allows the advertisers to take benefit of ad retargeting on Facebook through concurrent bidding. Advertisers can target audiences on the basis of the web history data when a user visits a product page on a retailer’s website, but doesn’t make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.
While Facebook retargeting ads were only lowered to the side columns, these ads have been allowed to appear in news feeds- the most valuable Facebook real-estate.
These are just a number of ways in which you can use Facebook Marketing Services. If there is anything else that you would like to know then you can connect with us and we will help you out.