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An overview of the digital marketing services

If you have thought of creating an online presence and discussed it with people, they might have often advised you to hire a digital marketing company in Ahmedabad. If you have no idea how digital marketing services can help your business grow then you are in the right place. We are here to shed some light on SEO services in Ahmedabad and what exactly comes under the best digital marketing services.

The process of Digital Marketing

We will be breaking down the process of digital marketing step by step so that it gets easier for you to understand. Once you go through it, you will know what to expect out of the best digital marketing services in Ahmedabad.

Step 1- Market research

Before starting out in any field, it is very important to have a great in depth as to what you are stepping into. Therefore, you are required to do research and find out about various things so that you can design a strategy.

You need to study the business, the audience that you’ll be targeting, products or services that you want to market, and about the online presence of the competitors. Once you have the stats and facts, you will be able to make a strategy in a much better way.

step-1-market-research

Step 2- Come up with a plan

Once you have done your research, you can come up with a plan keeping different things in mind. You will be required to work on a number of things based on your research. You will be creating the following:

Objective

What is the ultimate goal that you wish to accomplish through the digital marketing campaign? You need to pen this down and it can’t be the same for every business because every business is unique, therefore the goal has to be aligned to the business model itself.

The campaign

Once you have laid down the goals, it gets very important to block them up so that they can create the campaign. A campaign has different elements and a number of strategies are combined to come up with 1 plan. You need to take care of the positioning strategy, branding strategy, digital marketing channel strategy, marketing funnel as well as the content. Your strategy is going to be based on the research, keeping the objective in mind because after all, it is a means to the end.

The marketing plan

Once you have strategies, you will be required to lay down a proper plan along with the time when a specific activity will be carried out.

Creating digital identities

Once everything has been set and noted down, it is very important to create a website, blog, and/or app, as per the business’s goals. The objective of creating a website and social media profiles is to target the audience and broaden your reach. It gets very important to have a website because it helps to establish the trust factor.

Step 3- Get the word out

Once you are done with the social media profiles, blogs and website; it gets very important to promote it using the right strategies that we have compiled in the above mentioned step. If you don’t promote it then people will not get to know about your business and what is the use of that, right?

This is also called generating traffic and the more traffic you get, the chances of conversion increases. You can use different ways to promote your website/app/blog like:

  • Display network
  • Search engines
  • Social media
  • Email marketing
  • E-commerce portals
  • Affiliate marketing
  • Messages

These are known as the digital marketing channels and you can use any of them for promotion based on the target audience.

Step 4- Monitor the outcome

Once you are done with the creation of your digital identities and promotion, it is very important to monitor the outcome and see if it is going in the right direction or not. It is like creating a report card of the efforts and grade them as per their success rate. To make things easier for you, you get a tool for everything in digital marketing. To analyze the performance, you can use Google Analytics which gives you an overview of different things like:

  • Audience
  • Acquisition
  • Conversion
  • Behavior

From finding out how many people spent how much time on which webpage to the device and location they used to look up your website, you can get to know everything.

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Brand

Step 5- Optimize and improve

Once you have the analysis and the observations, you can make changes accordingly so as to get some improvements done. If you see that a page is not getting much attention, you can update or change the content so that there can be an increase in the traffic.

If some page is increasing the bounce rate of the website then you can probably delete it or work on it so that it doesn’t degrade the overall performance of the website.

How will Google find your website?

Once you have created a website, it is very important to tell Google about it. Take it in this way that you have opened a shop and you want to tell the people about it otherwise how will you get business, right?

We need the crawlers to visit the website and understand the web pages so that it can be ranked and displayed on the search engine result page.

There are a few things that you must keep in mind if you want Google to find your website. They are:

how-will-google-find-your-website
add-a-sitemap

Add a sitemap

When we visit some unacquainted place, it gets easier for us to find our way through if we have a map. In the same way, it is very important to have a sitemap so that the crawlers can find out the key pages without any trouble.

Sitemaps are used to communicate to the search engines about pages on the sites that are available for crawling. A sitemap is an XML file that comprises URLs for a site along with additional metadata about each URL which tells about the last update, how frequently it changes, and how applicable it is to other sites so that search engines can crawl the site proficiently.
use-a-header

Use a Header

It is a must for your website to support If-Modified-Since HTTP header.

When you enable this feature, it directs your web server to notify Google if your content has changed since your site was last crawled or not. Enabling this feature will not only save you bandwidth but overhead as well.
use-crawlable-links

Use crawl able links

You need to ensure that your link can be found through a link from another page. The page should comprise of a relevant image, text or alt attribute. Check if the links are crawl able or not because if they are not then Google won’t be able to spot it.

Google can only follow links if they have a href attribute along with an tag. Keep in mind that Google's crawlers don’t accept and follow any other link formats. Google cannot follow links without a href tag or other tags that perform as links because of script events.
use-robottxt-files

Use robots.txt file

The robots.txt files are used to manage the crawling budget by avoiding crawling of infinite spaces. You must update these files on a regular basis as well. The robots.txt file has full control over the pages that can be accessed. If you want to see whether a page has been indexed or not, you have to check whether it has been crawled or not. If your page is causing a concern while crawling due to high ping or any other reason, in that case, you must use robots.txt file to overcome it.

When it comes to web-crawlers, they are usually flexible and usually will not be influenced by slight errors in the robots.txt file. In the worst case scenario, incorrect directives will be ignored all together. Therefore, if you are alert of the problem with the file then you can fix it in a snap.

Importance of Digital Marketing

Now that we have talked about digital marketing process and the ways in which Google bots crawl the website, you must have understood that it holds a great deal of importance.

If you still have any doubts then as a provider of SEO services in Ahmedabad, we would like to list down the importance of digital marketing for you.


the-first-instinct-is-to-gogle

The first instinct is to ‘Google’

When we want to find some information or buy a product, our first action is to look up the internet. Want to know about symptoms of COVID-19? Want to buy new headphones? Have a number of questions? You know where to look for the answers.

The first thing that we do is ‘Google’ because no matter what the question is, Google has an answer to it. Therefore, it becomes certainly vital to rank on the search engine result page.

Most of the people don’t even prefer to go on the 2nd or 3rd result page so you know the pressure to rank on the first page is indeed real. If they can’t find what they are looking for on the first page, they will probably twist the keyword but will surely avoid going on the page 2 or 3. As a professional digital marketing company in Ahmedabad, we know what it takes to have a better ranking.

they-are-cost-effective

They are cost effective

There are tons of expenses when it comes to setting up the office be it rent, electricity and maintenance, just to name a few! However, it is comparatively stress-free and reasonable to run a business digitally.

Taking the current situation into consideration, people are not stepping out of their houses specifically to shop but that does not stop them from online shopping.

The time spent on the phone has increased to a great extent and you will only be able to survive if you have an online presence. The best part is digital marketing services are really affordable and you can save so much by cutting down the unnecessary costs.

influencers-engagement

Influencer’s engagement

Today’s generation might not have a clue about Dilip Kumar but they definitely know who BB Ki Vines is. Influencer engagement has become an actual trend these days as they are extremely relatable and have a major impact on the buying pattern and choices of an individual.

With the help of influencer marketing, you automatically get an access to their followers. Let’s say an influencer has 500k followers and they promote your product, you might not be able to reach these 500k people on your own but in this way, they know about your product.

There are brands that are thriving on this concept and it is not only used by new brands, even well established brands like M.A.C or DLF indulges in influencer marketing and reaps the benefits from the following of the bloggers.

Brands have also started hiring social media influencers as their brand ambassadors.

creates-brand-awareness

Creates brand awareness

It holds a great deal of importance that people are aware of your brand and they are instantly able to connect your logo to the name of the brand. When you think of an ‘M’, you know in a second that it is McDonalds. That is how brand awareness functions. As a leading digital marketing company in Ahmedabad, we make sure that consumers are aware of your brand and they relate to it as well. We know how important brand awareness is when it comes to Digital marketing and we put our best foot forward to make you popular.

wide-reach

Wide reach

With the help of digital marketing, it has become so easier to connect with the target audience. All you need to do is make some changes in the filters and you can have your ad displayed in New Delhi from Ahmedabad. Everyone is just a click away, somewhat literally!

Social media has become a great pedestrian for marketing businesses, irrespective of the type and size. Whether you have just entered the market or you have a major company with worldwide recognition, you can profit from a well-managed online presence. There are various stats that you need to be aware of when planning how to market your business on Instagram or YouTube but you have nothing to worry about as you can simply get in touch with us, the best digital marketing company in Ahmedabad and we will take care of the rest.

track-and-analyse

Track and analyse

You can track the results without any problem and see how your budget is being spent. If you’ve ever given out a classified in a newspaper, you will know that it is just about impossible to track the effectiveness of that ad on your business. However, with digital marketing, you can measure the ROI of any phase of your marketing efforts using Google analytics. You can see how many people came to your website, how much time they spent on which web page and where are they from. Everything can be analysed and monitored accordingly in digital marketing.

highly-customized

Highly customized

Every business is different in nature so how can the strategies be the same, right? With the help of digital marketing, you can create a customized campaign, keeping your objectives in mind and then work accordingly.

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Frequently Asked Questions

When it comes to digital marketing, there are a number of options that you can choose from and we will work accordingly. They are social media marketing, SEO, PPC marketing, Google ads, to name a few. You can also get in touch with us and we can suggest to you what will work best for you depending upon the business model.
Yes, we completely practice white hat SEO techniques because we know the outcomes of following unethical tricks and we don’t wish that upon anyone. We make sure that we do nothing that gets a penalty from Google but if your website has ever been penalized, you can get in touch with us and we will use our ethical ways to make it right for you.
SEO doesn’t happen overnight. It is a time taking process and gives an organic outcome therefore it takes time as well. There is no specific timeline but what we can assure is that the results are long lasting and you won’t be disappointed with the final outcome.
We keep on updating the website and make changes whenever necessary. We make sure that there is no outdated blog on your website because we know how it can affect the crawling and index factor and we keep a close eye on it.

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