Step 4- Monitor the outcome
Once you are done with the creation of your digital identities and promotion, it is very important to monitor the outcome and see if it is going in the right direction or not. It is like creating a report card of the efforts and grade them as per their success rate. To make things easier for you, you get a tool for everything in digital marketing. To analyze the performance, you can use Google Analytics which gives you an overview of different things like:
From finding out how many people spent how much time on which webpage to the device and location they used to look up your website, you can get to know everything.