How do we deliver the best eCommerce SEO services?
Attracting the right set of customers to your website is the mantra for successful results. All that happens by using the right keywords on your online store’s page content. Search engines analyze the keywords that you have used on your website and then direct the relevant customers to it. That simply means, using an informative and descriptive text in your eCommerce website can you bring successful outcomes. However, you don’t have to worry about researching relevant keywords or phrases, as our eCommerce SEO specialist will do it on your behalf. Here is how we strategize the complete eCommerce SEO services to deliver the best to our clients.
We research, identify the relevant keywords and phrases
Keyword research is of utmost importance before practicing SEO on any website. And that’s what is in our DNA. We always begin with research to identify the key-phrases and keywords that should be included in your eCommerce website content. We use the keyword research tool, add it with our experience, consult with you on the relevant keywords that you know are already successful, and strategize to get top ranks on the search engine. Our focus while choosing a keyword is always on your eCommerce portal’s theme or the product you are selling. Additionally, if you have invested in content marketing, then you can also leverage the power of a blog post to describe the product, its benefits, etc. The keyword research and identification is always a critical part of our eCommerce SEO services India packages which in turn becomes an effective strategy for your business.
We implement the high-value keywords in your website
After completing the keyword research, we implement these high-value keywords in your website in specific areas that serve the purpose of ranking your website for relevant search terms. Our eCommerce SEO specialist includes the keywords mainly in the following areas.
- Page title.
- Meta description.
- Product description.
- Image Alt text.
As a professional eCommerce SEO agency, PNJ Sharptech does not compromise in optimizing your website for the relevant search terms. Without keyword implementation or optimization you cannot expect good results, even if you are selling a world-class class product. It gets difficult for your potential customers or search engines to find your eCommerce website if you have not optimized your site for the relevant keyword. At PNJ Sharptech, we also provide complete digital marketing services including SEO content writing and copywriting services to implement those high-value keywords.
Product page optimization by the eCommerce SEO specialist
Product page optimization can never be missed when it comes to eCommerce websites. These are the pages that are most likely to rank for the specific search terms or rather we should say long-tail keywords. Our eCommerce SEO specialist focuses on optimizing the product page while considering the appropriate long-tail keywords. Here is what your product page will include.
- The title with a keyword.
- Image of the product that you are selling.
- Add keyword in the image alt text, image file name.
- Keyword-rich product description explained in one or two paragraphs.
- You may also include the product model number so it may also appear in the search results.
Navigation optimization that reduces the bouncing rate
Our eCommerce SEO packages India is not limited to just ranking your website on top of the search results, but we also make your eCommerce website user-friendly. Easy navigation encourages users to stick to your eCommerce store for a longer time and eventually end up buying a product. On the contrary, if your website is messed up and confusing, then shoppers are most likely to drop off and that is known as bounce. The highly user-friendly website leads to a lesser bouncing rate and vice versa.
Bouncing rate is a metric that tells search engines about the worthiness of an eCommerce store or any website. A higher bounce rate can become a reason for the drop in rankings that negatively impacts sales and conversions.