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What is Instagram Marketing?

Instagram Marketing is building your profile on an Instagram platform and captivating your audience via real-time sharing of photos and videos.

Instagram is a trend that excites the young generation today!

Youngsters are fond of Insta because it gives them an opportunity to display their creativity and the freedom to express themselves via intriguing photos and videos. As a result, millions of teens are flocking to these apps every day.

With 1 billion active customers across countries like the USA, India, Canada, and Brazil, Instagram becomes the fastest-growing photo-sharing app, giving businesses a wider audience to target via marketing on Instagram.

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Why do businesses need Instagram Marketing Services?

Today, 60% of internet users surf Instagram to connect with brands. Unlike Facebook, Twitter, or any other social media channel, Instagram has the highest average engagement rate of all which means people are there to engage with businesses.

A few facts which depict that Instagram is worth your time and equally crucial for your business are-

  • There are 1 billion active monthly users on Instagram and 500 million daily Instagram Stories.
  • Around 130 million Instagram users in the U.S only.
  • Users spent an average of 53 minutes per day on Instagram according to the SimiarWeb.
  • There are at least 25 million business profiles on Instagram.
  • 90% of Instagram users follow at least one business
  • On average, 83% of Instagram users say they have discovered new products and services on Instagram and 80% of users engage with them by making a purchase.

Instagram is not merely a social media app for your personal use. It can help you to create a strong brand identity in the market by providing a platform for promoting your products and services and inspiring the audience.

Benefits of Instagram Marketing

Strong Branding Strong Network Strong Social Media Presence Create word-of-mouth
Instagram marketing drives sales. But, what’s more, helpful is a strong online presence. Because you get a wide audience on Instagram, you can create strong brand awareness at comparatively less costs. Our marketing techniques involve inspiring influencers to promote your brand. With Instagram marketing, we will bring you more and more followers daily to make your brand popular in the market. Once your brand gets the desired popularity, everything else will create a buzz on the internet on its own. Instagram offers a high percentage of engagement which means, every image or video you share on Instagram is viewed and shared by a large audience. Thus, it becomes the best platform for influencer marketing. Instagram marketing is the best way to promote multi-level marketing. If the image/ video you posted on Instagram is liked by your followers, it will create word-of-mouth referrals and benefit your marketing strategies.

Instagram Marketing Services Offered By PNJ Sharptech

Qualitative Audience analysis Instagram Account Optimization Creative Designs that Stand Out
Effective Content Curation Create Post & Story Campaigns Paid Instagram Marketing
qualitative-audience-analysis

Qualitative Audience analysis

At PNJ Sharptech, we understand the importance of audience analysis for successful marketing. This approach comprises identification of potential customers by adapting a language to their interests, level of understanding, and needs. While working with an audience-centered approach, it is important to create an effective Instagram marketing strategy.

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Instagram Account Optimization

A dedicated team of professionals will handle your brand account, regularly monitor the Instagram activities, and keep you updated on all the activities. Starting from your account bio to every single post, everything will get optimized by our experts. We will keep the interaction between the brand and its followers active by moderating comments and messages on a regular basis.
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Creative Designs that Stand Out

Our innovative and extremely quirky team of designers design creatives which intrigue the human mind making them more catchy and engaging for the viewers. These visuals communicate the brand messages effectively, leaving the audience inspired and exuberant.
effective-content-curation

Effective Content Curation

Our content curation strategies help us to display meaningful and intellectual content for the social media audience. Hence, giving them an unparallel Instagram experience. The content will be created around the brand’s product/ services that leave an everlasting impression on your audiences.
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Create Post & Story Campaigns

Our team makes a post and story calendar prior to the date of posting so that everything is perfectly done. We do prepare mostly calendars for the client’s perusal. We also monitor the performance of our Instagram campaigns and put a stop on non-engaging stories. Instagram marketing is all about engaging audiences, at PNJ Sharptech it is our top-most priority for creating a storage content.
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Paid Instagram Marketing

Paid advertising requires a lot of experience as it involves budget. It’s an expert's job to identify what should be in the campaign, where to target the audience, at what time, click, and what could be the investment. Luckily, our team has the desired expertise and experience with both Facebook and Instagram, one of the most effective platforms for paid marketing.

How PNJ Sharptech helps your brand grow via Instagram Marketing Services?

Our approach for Instagram social media management always worked remarkably for all our clients as it involves research, ideation, creation, implementation, and modification of our techniques from time to time in order to get the desired Return of Investment through Instagram marketing.

Brand

Extensive Research

Thorough research on audience and business is required to understand the market. Make sure you analyze the few parameters given below-

Your competition and competitors: Before you begin strategizing, it becomes important to identify the strengths and weaknesses of your competitors within the market. As strengths can work as an inspiration and weakness can be beneficial for you when exploited.

Your brand reputation: Analyze the current brand reputation you have in the market. This can help your social media experts to understand whether they can build a strong empire on the current foundation or start by laying a new foundation for better results.

Analyze past Instagram performance: A quick review of posts/ stories/ images/ videos published in the past will clue in the social media team about the behaviors and interests of the followers of your Instagram page. They will get to know what type of content engages your audience and which posts must not be there on your page.

Creating an Instagram Campaign

Handling of a social media channel is not a single person's cup of tea, as it involves, ideation, creation of engaging content and posts, implementation of campaigns, interaction with the audiences, and analysis. So, once the goal is set, a proper social media calendar is created by the specialist which gets approved by the clients first.

The social media calendar includes creative assets that work perfectly on Instagram. The creative assets we include in our Instagram marketing services are-

Posts: Being a visual platform, your posts must contain images, gifs, or short videos. While writing a campaign a social media specialist checks which type of posts get maximum engagement, what is the most suitable time/ day to post, and creates at least 15-20 posts for a month, keeping a few for backup.

Ads: Ads perform best when shown to a particular target audience on a particular platform at a particular time. This helps in keeping control of the budget and utilizing it in the best way possible. While creating a campaign, we keep on showing our samples to the clients to get their insights.

A campaign becomes successful when the complete team, the social media expert, the designer, and the project coordinator work together to share their ideas and thoughts.

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Implementation of Ideas

Once the strategy is set to concrete by the client’s approval, we implement the things as decided and keep monitoring their performance regularly. If the campaign doesn’t perform well, we stop the campaign and post the backup campaign to keep interacting with the audience.

Continuous Modification and Updation

Continuous monitoring of the performance of images and videos posted is beneficial for the future. It also allows you to have control over time and modify the campaign as and when needed. A few important things you can ask your social media specialist about-

  • Overall goal progress
  • Overall post-performance
  • Overall ad performance
  • Improvement opportunities
  • Plans for next month

This creates transparency between us and the clients and keeps them informed of the progress we are making.

What are the Dos & Don’ts of Instagram marketing?

6 Things You Should Avoid on Instagram

1
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Don’t stuff your Instagram posts with Hashtags

The most common mistake Instagramers do is that they add Hashtags in bulk in order to get discovered. But, unfortunately, this doesn’t help in getting more followers. In fact, this isn’t likable by the audience and it never will be.
Depending on what you are posting about, add hashtags to your post but not in a single sentence.

2
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Don’t buy fake followers

You might get 1000s of followers on Instagram after paying someone but you can not buy engagement which is the ultimate goal and benefit of Instagram marketing. Once you are regular on Instagram, you will ‘Like for Like’ or ‘comment for comment’, these types of hashtags are used in various Instagram posts but, believe us they are of no use. It’s just a poor Instagram marketing technique.

3
not-adding-complete-details-to-your-bio
Not Adding complete details to your Bio

It’s best to utilize all the good features of Instagram for Instagram marketing services to be effective for your business. Adding complete information about your business in the bio will add credibility to your profile. It gives your audience a way to interact with you with contact number, and email whereas, a direct link to your website helps them to know more about your business, taking them down to the sales funnel.

4
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Delay in Response to your followers

A healthy conversation with your customers is a way straight to their hearts. Make your audience feel special by responding to their messages quickly. If you can’t reply to them one on one, you can create a post around it mentioning or tagging them in your posts so they don’t feel neglected.
If you are getting a lot of messages, you can even hire a customer support executive to respond to those queries.

5
not-adding-weblinks-to-your-ig-posts
Not Adding web links in your Instagram posts

Giving your customers an authentic way to purchase your products from the website directly and making them feel secure while the whole purchase process is a big deal. Add web links to your Instagram posts which directs your customers straight to the product page from where they can make the purchase. This will ease the buyer’s journey.

6
not-using-story-highlights
Not using story highlights

The stories posted on Instagram are moved to archive after 24 hours. Thus, most of your audience is unable to see it and engage with your posts. You can make your posts everlasting by adding it to highlights.

6 Things You Must Do on Instagram

1. Make a business profile and share every necessary detail.

Creating a normal profile is for individuals and will not reap you as many benefits as the business profile. While creating a business account, you get the privilege to add every essential information about your business so that your followers can reach you easily. Whereas, in the case of a normal account this facility is not given.

Don’t have a business profile? Don’t worry. You can easily convert your normal Instagram account to a business account with a few clicks.

Your Business profile must include:

  • Name of the company/ brand name
  • Type/ Category of your business
  • A crisp introduction to your company and its services
  • Call to actions like contact number, email, website
  • Don’t forget to add hashtags and create a unique hashtag for your brand
Make_a_business_profile_and_share_every_necessary_detail

2. Create a Consistent Style Guide for Concrete Branding

The ultimate goal of promotion and branding is to be remembered by your audience all the time and a consistent style guide helps you with that. By a consistent style guide, we mean creating a proper guideline for the usage of colors, patterns, and fonts. This will make things simple, and easy to recognize. Thus, helping in the buyer’s journey.

Having a unique format and color in all your Instagram posts will help you stand unique among your competitors.

3. Build Relationships with your audience via Direct Messages (DMs)

Social media platforms offer a good source to interact with your target audience. You can get to know more about them, their likes and dislikes, interests, and have a review of your product/ services. Businesses must offer their customers and potential customers, both, a chance to interact with the brand.

4. Reward your follower(s) by reposting their content

Posting content related to your products/ services on a regular basis makes your Instagram profile mundane. Make it engaging for your audiences by reposting their content on your page as part of some competition that’s beneficial for your business and even for them. Encourage engagement on your Instagram account to get more followers.

5. Be interesting and Playful

Instagram doesn’t allow you to be boring while engaging with the audience. Post playful content on your page that gives your audience scope to comment and share with full freedom.

Frequently Asked Questions

Here’s the benefit of having an Instagram business account. It allows you to see the insights/ analytics. You can measure the engagement rate, increase in followers, etc via Instagram insights. You can also ask for reports from the company handling your Instagram account. To check the insights on your own, Click on the 3 vertical bars of varying sizes in your Instagram app. Click this icon to access Instagram Insights.
Instagram insights show the true picture of the progress of your Instagram account. It will give you stats to show the impact of activities you are performing, which activities are in favor of your business and which are not. It will also share details specific to your audience like their age, demographics, etc. so you can target your audience accordingly
Submitting a request for verification of your account is in your hands but that does not ensure its verification. To submit the request, open your Instagram app, and go to your profile settings. Click on the gear icon at the bottom for Settings and find your Account. Click on Request verification for your account and fill the form as asked. If they find uniqueness and authenticity in your profile; they will verify it.
On average, brands usually invest $0.20 to $2 per click and $6.70 per 1000 impressions for Instagram ads.

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