What is Instagram Marketing?

Instagram Marketing is building your profile on an Instagram platform and captivating your audience via real-time sharing of photos and videos.


Why do businesses need Instagram Marketing Services?

Today, 60% of internet users surf Instagram to connect with brands. Unlike Facebook, Twitter, or any other social media channel, Instagram has the highest average engagement rate of all which means people are there to engage with businesses.

A few facts which depict that Instagram is worth your time and equally crucial for your business are-

  • There are 1 billion active monthly users on Instagram and 500 million daily Instagram Stories.
  • Around 130 million Instagram users in the U.S only.
  • Users spent an average of 53 minutes per day on Instagram according to the SimiarWeb.
  • There are at least 25 million business profiles on Instagram.
  • 90% of Instagram users follow at least one business
  • On average, 83% of Instagram users say they have discovered new products and services on Instagram and 80% of users engage with them by making a purchase.

Instagram is not merely a social media app for your personal use. It can help you to create a strong brand identity in the market by providing a platform for promoting your products and services and inspiring the audience.

Implementation of Ideas

Once the strategy is set to concrete by the client’s approval, we implement the things as decided and keep monitoring their performance regularly. If the campaign doesn’t perform well, we stop the campaign and post the backup campaign to keep interacting with the audience.

Continuous Modification and Updation

Continuous monitoring of the performance of images and videos posted is beneficial for the future. It also allows you to have control over time and modify the campaign as and when needed. A few important things you can ask your social media specialist about-

  • Overall goal progress
  • Overall post-performance
  • Overall ad performance
  • Improvement opportunities
  • Plans for next month

This creates transparency between us and the clients and keeps them informed of the progress we are making.

What are the Dos & Don’ts of Instagram marketing?

6 Things You Should Avoid on Instagram

Don’t stuff your Instagram posts with Hashtags

The most common mistake Instagramers do is that they add Hashtags in bulk in order to get discovered. But, unfortunately, this doesn’t help in getting more followers. In fact, this isn’t likable by the audience and it never will be.
Depending on what you are posting about, add hashtags to your post but not in a single sentence.

Don’t buy fake followers

You might get 1000s of followers on Instagram after paying someone but you can not buy engagement which is the ultimate goal and benefit of Instagram marketing. Once you are regular on Instagram, you will ‘Like for Like’ or ‘comment for comment’, these types of hashtags are used in various Instagram posts but, believe us they are of no use. It’s just a poor Instagram marketing technique.

Not Adding complete details to your Bio

It’s best to utilize all the good features of Instagram for Instagram marketing services to be effective for your business. Adding complete information about your business in the bio will add credibility to your profile. It gives your audience a way to interact with you with contact number, and email whereas, a direct link to your website helps them to know more about your business, taking them down to the sales funnel.

Delay in Response to your followers

A healthy conversation with your customers is a way straight to their hearts. Make your audience feel special by responding to their messages quickly. If you can’t reply to them one on one, you can create a post around it mentioning or tagging them in your posts so they don’t feel neglected.
If you are getting a lot of messages, you can even hire a customer support executive to respond to those queries.

Not Adding web links in your Instagram posts

Giving your customers an authentic way to purchase your products from the website directly and making them feel secure while the whole purchase process is a big deal. Add web links to your Instagram posts which directs your customers straight to the product page from where they can make the purchase. This will ease the buyer’s journey.

Not using story highlights

The stories posted on Instagram are moved to archive after 24 hours. Thus, most of your audience is unable to see it and engage with your posts. You can make your posts everlasting by adding it to highlights.

Frequently Asked Questions

Here’s the benefit of having an Instagram business account. It allows you to see the insights/ analytics. You can measure the engagement rate, increase in followers, etc via Instagram insights. You can also ask for reports from the company handling your Instagram account. To check the insights on your own, Click on the 3 vertical bars of varying sizes in your Instagram app. Click this icon to access Instagram Insights.
Instagram insights show the true picture of the progress of your Instagram account. It will give you stats to show the impact of activities you are performing, which activities are in favor of your business and which are not. It will also share details specific to your audience like their age, demographics, etc. so you can target your audience accordingly
Submitting a request for verification of your account is in your hands but that does not ensure its verification. To submit the request, open your Instagram app, and go to your profile settings. Click on the gear icon at the bottom for Settings and find your Account. Click on Request verification for your account and fill the form as asked. If they find uniqueness and authenticity in your profile; they will verify it.
On average, brands usually invest $0.20 to $2 per click and $6.70 per 1000 impressions for Instagram ads.