Components of Digital Marketing

We will be giving you a complete overview of the options that you get in Digital Marketing and when to select them. We will be talking about:

  • Search Engine Optimization
  • Affiliate Marketing
  • Pay Per Click Advertising
  • Social Media Marketing

Search Engine Optimization

This is one of the most popular forms of Digital Marketing and as an experienced SEO company in Pune; we would like to tell you that it is one of the most successful ways of creating your presence in the digital world.

It is a way of optimizing the website in such a way that it not only ranks higher but also attracts organic traffic which in turn results in leads generation as well as conversion.

Search engine optimization can further be categorized into ON page SEO, OFF page Seo and technical SEO.

On page SEO

This considers the activities that are done on your website in order to rank higher and get traffic. It is very important to adhere to the guidelines formulated by Google if you want to get noticed. The elements of on page SEO are:



Our experts knew that content is the overall ranking factor to get the desired spot on search engines as a digital marketer. Also, good content represents the credibility of the source of information you have put on your website. As a leading provider of SEO services in Mumbai, PNJ Sharptech does the grunt work for you. We devise the appropriate SEO strategy and create the content optimized with keywords along with other ranking factors.


Internal Linking

It means creating links to different pages within your own website and it also helps Google to find, understand and index pages on your website. If you do it wisely then they can increase the page authority as well. This also lets the user get more details on a topic that too without searching and visiting any other website.


Meta title and description

On page SEO focuses on meta title and description because it is the first thing that the audience sees and if they don’t find it relevant then they won’t click on the link either. Meta description is like a summary of the blog or what the person should expect when they visit the page therefore it must be captivating and easy to understand.


Clean URL

As a provider of best seo services in Pune, with some confidence we can assume that if you see a long URL with no relevant keywords stuffed with special characters, you might consider it spam. Therefore, it is very important to keep the URL as clean as possible so that the audience doesn’t think twice before clicking it.


Alt Tags

This is a way to tell the crawlers what an image stands for because they can’t see it and interpret like humans. When search engine bots examine a page, images with properly formatted alt text add to how the page is indexed and where it ranks.

Affiliate marketing

Affiliate marketing is promoting the products or services of another person or company in exchange for a commission on the final sale. Affiliate marketers join affiliate programs, find reliable affiliate products to promote and then share those products with their audiences through social media.

Here is how it works:

  • When someone joins the affiliate program, they are given a unique ID and a specific URL to use in order to promote the company’s product.
  • The affiliate inserts the link in their blog content and invites people to click on it to find out more details.
  • When a potential buyer clicks on the link to visit the affiliate partners’ site, a cookie identifying the affiliate code is positioned on their device. The cookie makes sure that the publisher is credited with the referral sale even if it occurs in the future.
  • Whenever the person makes the purchase, the merchant checks the sales record for a cookie recognizing the source of the referral.
  • If the merchant spots a cookie with an affiliate ID, the affiliate is credited with the sale commission.
  • The merchant also gives a report so that the affiliate can see their referrals and sales.
  • The merchant pays the affiliate commission at the end of each payment period

Advantages of Affiliate marketing


Pay per performance

You only pay a commission for the sales that the affiliates drive and there are no advertising costs involved as well which makes it highly affordable too. Promotion is the responsibility of affiliates and they stand the costs of advertising and marketing your products. Therefore, it’s easier to control costs and you set a pay-per-sale rate that is reasonable for your business.


Great visibility

It helps your site appear higher and more often in the Search Engine Results Page because you get many backlinks to your website from affiliate publishers who place links on their sites to yours and this develops your rankings in the organic natural search results.


Wide reach

Affiliates can be found in every market and product category. Whether you’re looking to break into the beauty industry or for something more specific like customized watch straps, there will always be appropriate websites to partner with. The best part is that many of these affiliates will already have established visitor’s data. These partnerships give the opportunity to expand out into new markets that you might not otherwise have had the chance to explore or to further saturate your existing target markets.


Cost effective

Affiliate marketing can be enormously cost effective because if you’re only paying commissions when the desired conversion takes place, you’re not putting money down the drain on placements that have no established value. Apart from that, engaging affiliates in new markets is a stress-free way to branch out into that market without the overhead cost of creating an entire marketing campaign.

Pay per click advertising

PPC advertising is a way to attract traffic to your website and pay the publisher every time your ad is clicked. When you search for something on Google and the links that have ‘Ad’ written next to them, they fall under the category of PPC marketing.

The company has a cost to bear every time you click on it. You can see it as a charge that the company gives to the search engine or any other platform where they are showing their ads and getting clicks from the audience.

Advertising services like Google Ads and Bing Ads operate with real-time bidding where advertising inventory is sold in a private auction using genuine data.

Depending on the keyword match types they use, advertisers can match search queries accordingly.

For instance, advertisers can pick to match keywords with search query exactly or to allow for variations such as different word order, different spellings, or the addition of other words as well.

Some channels where you can use PPC are:

Paid ads on Facebook: PPC is when you stumble upon ‘Sponsored Ads’ when you are scrolling through your Facebook. Users can pay to have their ads included in a video, image post or slideshow which Facebook will publish to the newsfeeds of people who matches the business's audience.

Twitter Ads campaigns: A company can pay to place a series of posts or profile symbols to the news feeds of the specific audience which is devoted to achieving a precise goal for your business like traffic, engagement, app download, etc.

Sponsored Messages on LinkedIn: The Company can pay to send messages directly to specific LinkedIn users based on their industry.

Social Media Marketing

You will agree with the fact that we spend most of our time scrolling through different social media apps on our devices. Nowadays, bar hopping might not be possible due to social distancing norms but apps hopping is and almost everyone does that on a regular basis. From Facebook to Twitter to Instagram, we all have been there searching for what’s new and trending. It is also a great way to stay updated when it comes to current affairs in an entertaining way.

As an experienced SEO company in Pune, we would suggest you to use various social media platforms and also research where your target audience spends most of their time before selecting the right social media platform. Thankfully, you don’t have to go through the trouble and just hire us, the best Digital Marketing Company in Pune and we will take care of the rest.


Social Media marketing is targeting an audience where they spend most of their time but the catch is that there are different social media platforms and you can either use one of them or a blend depending upon your audience. Keep in mind that the social media strategies for different platforms are different in nature as well.

Publishing on social media for the purpose of marketing is not as simple as posting on your regular profile as there are a few things that you must keep in mind when you are posting for professional terms. The content must be optimized and you should plan your feed much ahead of time rather than creating a post and publishing it just a few moments before. You must also use appropriate keywords, hashtags, and captions. Frequency and timing are very important therefore you must pay attention to it as well.

Social media is the best places to engage with your followers as well therefore ensure that you reply to the messages and offer them a quick solution. Believe it or not, the audience loves it because they get an idea of how approachable you are as a brand. You can also reply to their comments and repost any relevant content that you stumble upon which helps in boosting brand awareness and driving traffic.


Benefits of Social Media Marketing

Enhanced brand awareness- Social media is one of the most affordable methods that are used to group content and increase business' visibility.

You can enhance brand awareness and engage with a wide range of audiences by using social media strategies. To start with, create social media profiles for your business and begin networking with others. Ask your employees, business partners, and sponsors to ‘like’ and ‘share’ your page. Just having people interact with your content will increase brand awareness and begin building your reputation as a business. However, you don’t have to worry about it as we can handle everything for you.

Better ranking- Even though posting on social media might get your business some site traffic; there are more efforts that contribute to significant success. Search engine optimization is way too important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn't directly contribute to a better search engine ranking, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings.

Change in Brand Authority- Customer satisfaction and brand loyalty both are the key players when it comes to making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, replying to customers, and posting relatable content, it makes you appear more credible over the time period. Interacting with customers on a regular basis validates that your business cares about customer satisfaction and is available to answer any questions as well which makes them feel important. Satisfied customers are excited to spread the word about a great product or service and they usually turn to social media to express their opinion and share it with their friends. You can consider the tweet trend for the same. Having people mention your business on social media profiles will promote your business.

Marketplace insights- One of the best parts about social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly getting in touch with them, correct? By monitoring the activity on your profiles, you can see customer interests that you might not otherwise be alert of if your business didn't have a social media existence. Using social media as a harmonizing research tool can help gain information that will aid you in understanding your industry. Once you gain a decent amount of followers, you can use extra tools to analyze the demographics of your consumers.

As an experienced digital marketing company in Pune, we have tried to explain to you some of the most popular forms of Digital marketing including the insights on the inclusions of the best seo services.

Fortunately, we are well versed with not only these options but others as well and we can tell you what will work the best for your brand. All you need to do is connect with us and we can talk about creating a customized strategy for you that will meet your objectives.