SEO world was not full of a lot of debates, W3C validation has been a burning topic among the experts. For those who are not familiar, W3C stands for wide web consortium, a company that creates standards for code on the web. Validation works properly to make sure HTMP code for proper markup, therefore making sure that all the pages of a website have created in accordance with web standards. If your site follows all these standards, you have an excellent opportunity that your website will be able to work on various browsers and various operating systems. Validation appears like a better thing for search engine optimization. A successful SEO company will also explain to you about every aspect of search engine optimization.
How W3C Validation Works for Search Engine Optimization?
Normally, W3C validation would be observed as something beneficial for search engine optimization. Validating your site is very important because there are code errors that can cause serious styling problems from a web design perspective. These are kinds of errors that cause a Googlebot not to leave.
Why validate a website on W3C?
W3C validation is the procedure of checking a site code to make sure that it is following formatting standards or not. If you are not able to validate the pages of your site based on W3C standards, your website will suffer from errors or poor traffic owing to poor formatting and readability.
Help to boost rankings in search engines
W3C validation assists you to obtain better rankings in search engines. Errors in your code can affect your website performance and make a big impression on your website. Search engines can check the HTML or XHTML code of your website while searching.
Improved website user experience
W3C validated websites can be easily accessible by users in new browsers. Validation boosts functionality and usability because your users are possible to run into issues when shown on browsers compared to non-validated websites.
Create Website Browsers Friendly
Creating website browsers friendly is one of the main reasons why W3C validation launched. A website not validated may show appropriately in one browser but not in other browsers. Many websites experience cross-browser errors. Websites not validated may show formatting issues when used in certain browsers.
What the skeptics say about W3C validation and Search Engine Optimization
The main cause that several SEOs don’t put more importance on W3C validation is because Matt Cutts, head engineer of Google, clarifies that W3C validation has no impact on search engine optimization.
This is very a common insight in each SEO professional mind that if your site holds top quality content and is completing user’s requirements along with its content. It will automatically rank well on search engine results because major giants such as Google, Amazon, and Twitter don’t put more importance on W3C validation.
Google does not validate
Another important reason that several SEO experts don’t put a big importance on W3C validation is the idea that numerous websites do not validate. All these websites include Google, Amazon, and Twitter. It is very obvious that these websites trust in the top quality content more as compared with perfect code.
The Result Regarding W3C Validation and Search Engine Optimization
Finally, W3C validation doesn’t have more impact on when a website will rank. There are other aspects of search engine optimization that must put at front of a website’s strategy such as link building, content creation, and etc before worrying about W3C validation. Still, if you have any doubts, a leading SEO company will help you a lot for W3C validation.
Conclusion- W3C validation is extremely important for your website because it has been set by specialists for various industries. Indeed, Google is not giving more emphasis on it but you don’t know what will be a new update from Google.