Since last year, purchases of all sorts are now being made online. The pandemic and the upcoming full-fledged digital economy has made it a necessity for businesses to build their identity on the internet. Shopping has evolved into a seamless experience on the internet and that has made it the best time to jump into the eCommerce website wagon. For that, businesses need to have the perfect eCommerce website design.
An eCommerce website is proven to be very effective to make sales, connect with the customers, and build your brand overall. Having a website that doesn’t give a smooth experience to customers when they wish to make a purchase will end up in reduced traffic for the brand. Therefore, your business should have the right eCommerce website design which attracts potential customers to whom a seamless user experience is ensured while also putting your online shop out there in the best light.
So now, your website not only needs to look good but also should be able to retain its customers for a longer time. The website should also optimize sales while building the brand’s value. How do businesses do all of that in one go? This is where website design and website design services in India come into the picture.
ECOMMERCE WEBSITE DESIGN TIPS TO INCULCATE INTO THE PROCESS
The process should make your products fly off the virtual shelves optimizing sales to their maximum potential. Here are 10 tips that you can inculcate to take your virtual shop to the next level:
Make it user-friendly
Everything you do and display on the eCommerce website should be done keeping the users in mind. Make sure that the entire process of choosing between finally purchasing it from your shop should be an easy one. If your potential customers do not get a smooth experience the first time then they won’t be back at your shop for a long time. You can hire website designing services in India to check if your website is user-friendly.
Keep it simple
For an effective eCommerce website design, it should be as simple as possible. With minimalism and minimalistic living gaining importance, even websites having simple designs are more visually appealing and trustworthy for the users. Having many elements can distract the key elements of the website. Keep the design simple, clean and let the focus be only on the sale.
Quick loading time
Nothing frustrates a customer more than watching the buffer sign go round and round while waiting for the product to appear. Keep the loading time to a max of 3 seconds or else, you will easily lose customers and affect your google rankings.
Keep it real about the prices
Honesty is the best policy and rightly so. Your user should be clear about the price which he has to pay which includes shipping charges and other charges too before placing an order. It is a fact that the rate of abandonment is high if customers get to know about other charges when they are about to finalize the order.
Use high-quality pictures
In the eCommerce website design world, it is a fact that having good quality photographs increases conversions on the site. Customers like to see the product up close before they make their decision. So having great quality pictures of the products or a video or a live testimonial of the same could help the brand in easily convincing their customer to purchase from them.
Use reviews and testimonials
Reviews and testimonials are the most powerful ways to build the trust of the customers towards the brand. Most customers read the reviews before they make a purchase. An effective eCommerce website design includes reviews for each product after its description.
Not having your products organized into categories can make your potential customers shift to your competitor’s website. Nobody wants to spend a lot of time searching for the exact product which they want. Having categories under the menu bar makes it easy for them to direct themselves to the product. Sometimes, it can help a bit further as customers will get to know about the other products which you have that they weren’t aware of earlier. The easier you make it easy to navigate through the categories, the easier it will be for your customers to find what they’re looking for which eventually makes it easier for them to place an order leading to increased sales and conversion for your business.
Make the check-out page quick and simple
Having to fill up a million other details before customers can purchase something can lead to high cart abandonment rates. Asking about irrelevant information can make the customer feel suspicious of the site. Keep the details simple and easy to fill such as the payment, the address, and the name. Enable the customers to purchase as guest users.
Include Thank You pages
Nothing makes the customer more confident about their orders than receiving a nice and formal confirmation message which could be a thank you page. Having this page has enough relevance as it allows tracking conversions through social media. It also lets the user know that their order has gone through and this is the brand’s way of showing appreciation.
Make the website responsive
Your business should be approachable to the customer even after they have made their purchase. Sometimes they may have queries regarding payment, delivery concerns, or quality concerns, anything which they want to confirm again. Keep your website open for FAQs and provide contact details if they want to contact you. Whatever the queries maybe, your business must respond to its customers.
Many other elements can be included based on your experience of the same. Designing an eCommerce website can be a daunting task and a tricky one too so that is why we have website designing services in India that can make the entire designing process easy for you.
Also read: A Tour to Know What Is Ecommerce Website