Image optimization for search engine optimization is extremely important that you should learn quickly. Since images take a lot of space on the site, it is only natural to find out the best ways to optimize them not only for better user experience and functionality but also for huge traffic and better rankings. As a result, a well-optimized image preserves its visual quality and fast and higher performance website. Can optimized images assist or complement your SEO efforts? Therefore, we have some important tips and tricks that will assist you not only right images format for SEO but also speed up your site and assist you in your SEO Endeavour.

Select the right image format

There are multiple file kinds for visual content, every serving for a diverse purpose. If you select the right file, it will become a big improvement. For the web, you can select-

  1. JPEG format, when you have pictures with many colors, color gradient, and shading.
  2. PNG format when you have a logo, or it is a representation with a lot of solid colors.
  3. GIF format when you have an animation or the PNG format.

Optimize Image File Weight

Lessening the image quality can boost a website’s speed for loading the page quicker. Quick websites mean better user experience, which in turn leads to improved conversions.

A big problem is for mobile users. Images account of 68% of total page weight and tend to be too big, too several and unwanted, slowing down the page load and stopping the user from accessing the details.

The size and right image format provided by its quality or the number of pixels. If a picture has more pixels, it will increase to a high size, quality, and dimension. That is why decreasing the quality by 15-20% is strongly suggested for JPEG and PNG formats.

Save Right Images Format at little Resolutions

Another image optimization way is to save the pictures at a smaller resolution. Resolutions give the preference to the number of pixels in an image. The editing software recognizes the resolution as the height and width of an image and number of pixels in that image.

For a big image, the resolution will be larger. For instance, if we’re a high-quality image at 1920×1080, the resolution will be 2.07 megapixels.

Resize Images to Scale

When you upload images on your site and want to optimize them, it is strongly suggested to resize them to scale, and not let CSS resize them. This technique can be applied, if you don’t have responsive pages, otherwise it is not relevant. Another important thing is the fact that you must not scale images without taking any other optimization methods into the account. It works smartly with the next suggestion, decreasing file sizes via plugins. It is true that the right selection of images for SEO is very important in the present times. Thus, images format for SEO keep an important role in the whole SEO process.

Conclusion- Saving an image for web, eliminating irrelevant metadata, using image optimization tools, and resizing images are the most important factors for effective image optimization. So, optimized images for SEO are certainly important for all business scenarios.