Influencer marketing has been quite a trend these days and more and more brands are opting for it. If you are still not aware of this gem then you are missing out on a lot.
It is also one of the hottest selling services of an affordable digital marketing company. You might think that it is pretty complicated but turns out that it is very simple once you get a hang of it. It is one of the best ways to get an access to a whole new set of audience that is surely going to boost up your ROI.
Tips to Create an Influencer Marketing Strategy
One of the most important tasks of a digital marketing company is to come up with an influencer marketing strategy that differs from client to client. We have compiled a list of steps that you can follow in order to have a strategy of your own:
Spend some time in the research process
You need to research before you jump onto anything. You first need to decide the platform that is going to be your main focus. You can experiment with other platforms but first, you should have something in mind to start off with.
Take this tip from a provider of digital marketing services in India that you should begin with a platform where you are already present.
The business you’re in also matters when you’re planning to implement an influencer marketing strategy. If you are in the beauty industry then Instagram marketing is your best bet. The video gaming industry is known to dominate YouTube.
Figure out the influencers that you want to go for. Do you want to connect with the influencers who have over 50k followers or want to experiment with micro influencers that have like 2k followers?
Whatever you decide is going to have an impact on your budget. Micro influencers tend to focus on lesser topics and accept the products. Some micro influencers work individually while others may be represented by an agency or network. Larger accounts and celebrities will need payment and might even go through a talent agency.
Decide upon a budget
Do you want to go overboard or take a calculative step in the beginning? Ensure to plan, execute and review the influencer program. You can’t just create it and let it be. You have to invest some time in monitoring it and seeing if it is working in your favour or not.
If you have time and money then you can set up a formal ambassador program to make a better impression on the target audience. If you need quite a few influencers then you can hire an influencer marketing agency who will manage everything for you seamlessly.
Note down goals and a message
People usually go for influencer marketing to either establish brand awareness or to increase sales. Instead of going for a general goal, you should start off by noting down what your business needs and then work in that direction. Do you want to increase your customers in a younger demographic? Do you want to expand to a whole new group of audience? No matter what it is, you need to be sure about it.
The message that you want to communicate holds the same level of importance as that of your goal. You might not want to depend on the influencer when it comes to putting out a message. They might perceive your product in a different light and you might have a different message that you wish to send out.
Decide the structure of the influencer marketing and keep the message handy that you can refer to.
How to get in touch?
This is very much like the step one that we discussed. Now that we have the basics in place, we need to look for the right influencer to work with. You should keep the following points in mind:
- Does the influencer actually post around the industry that you are looking for?
- Stalk them and see their engagement ratio. Are they even legit or have fake followers?
- Have they worked with similar brands in the past? If you own a cosmetic range then you must go for beauty influencers as they will already know what to offer you for the best of the results
You will then have to see how to contact them. If it is a micro influencer then you can message them directly. If it is an established one then you can visit their profile and you will see the contact information.
Keep a check
If your influencer marketing campaign is in the action then you should still take out some time to measure the progress. Track the results and know if you wish to continue it or stop it right there.
You can opt the best digital marketing packages in India and let us handle the whole process of Influencer Marketing for you. If there is anything else that you would like to know then feel free to reach out to us!