How Google Eat and Equality Impact on Ranking?

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Today, we are discussing EAT, expertise, authoritativeness, and trustworthiness. It summarizes an important part of Google’s Quality Raters Guidelines. These guidelines provide you an uncommon glimpse into how Google reviews content and the authors, therefore, all the straight from the right way. Here are some tips to improve your content for search engine optimization and digital marketing efforts. The update has changed Google’s aim of offering more trustworthy, valuable, and relevant content in its search results. Websites across different companies observed big drops in the rankings and consequent traffic, sending webmasters into a panic as normal. We can help you a lot by connecting you with SEO services to know the effects of google eat on rankings. SEO professionals are very knowledgeable and skilled to guide you in the right way to maintain rankings.

What do you understand by Google eat?

E-A-T stands for Expertise, Trustworthiness, and Authoritativeness.


The author of content must be an expert in the field. How knowledgeable is the creator of the subject matter? Do they have the necessary experience to speak smartly and precisely about the topic at hand?


Alike, the author of the content must be an authority in the gap. It has reported by relevant identification, testimonials, and reviews. Additionally, your content must be full, compelling, useful and reliable for the visitors.


The website on which the content displays must be truthfully proved by some important things such as general website quality, website security, inbound link profile, and reviews. Your visitors must be able to rely on the site and any given piece of the content on your site. Always remember, Google wants to offer the best possible outcomes for searchers that provide a better user experience. You need to pay attention to google eat to accomplish outstanding success in search engine optimization and content marketing efforts.

Why is E-A-T So Important for SEO?

E-A-T provides Google an easy way to evaluate and quantify a page’s value. The quality rater guidelines do not decide a page’s rankings. They act as human raters, who are potentially and manually evaluating your page. Google has a dedicated team of experienced professionals, whose job is to manually assign and rating scores to the content pages and websites around the web that display in Google’s search results. Google has announced that better user experience is a key factor for better rankings. EAT is one of the biggest elements of that.

What is about E-A-T for E-commerce websites?

E-A-T can apply to the e-commerce industry. Think about customer support & reviews, video demos, complete photos & descriptions, FAG pages, and others. Think about the questions and your buyers ask sometimes and reply them in the form of an FAQ section on the separate pages or product pages. Your e-commerce website may have, “High EAT” pages, which refer to the products.

Quality Content Guidelines should follow

  1. Does your content give real value to the reader? Ignore, “thin” content, which does not give any real value.
  2. Is it well-organized and written? Divide your content into the organized subsections for enhanced readability and proofread for broken links, typos, and irregularities.
  3. Is the author a specialist and authority on the subject stuff? Hire one if they’re not.
  4. Is the content itself reliable, applicable, and authoritative? Update it regularly by adding the latest or relevant information, whenever compulsory.
  5. Long content is normally better. The first page results of Google has 1, 890 words. It shows long-form content.
  6. Link out to the relevant content, especially authority websites. Connecting to sources boosts faith and gives transparency to your readers.
  7. Use video and images, whenever required, and always remember to use transcripts and alt text for accessibility.
  8. Give the opportunities for the user to interact: The answer is very simple to post a comment and leave a review.
  9. Does your web page load fast? Loading speed has become an important ranking factor.
  10. Is your webpage safe and secure? You need to install an SSL certificate, which is free and easy to use.
  11. Website security is also a ranking factor.
  12. Ask, “Would somebody want to share it”?
  13. Is web page mobile-friendly?
  14. It is very important for you that your website should be mobile-friendly. Mobile-friendliness is an imperative factor for website owners.

What should avoid, while using this guideline?

  1. Poorly-written content
  2. Duplicate content
  3. Shocking tiles should ignore
  4. Keyword Stuffing
  5. Heavy Concentration on ads
  6. pages with spamming comments
  7. Outdated pages which are no longer relevant
  8. Pages that harmful information
  9. Unsafe pages with any type of fields

Setting up a standard for the content internally is necessary before going live. It is the best time to check out your content creators understands style guide, brand voice, personas, and research and quality expectations and SEO best techniques. So by taking help from SEO services agencies professionals, you can understand the importance of google eat for rankings.

Conclusion- Always remember that there are several technical SEO factors, which play an important role in the ranking algorithm, which is mainly invisible to human visitors. Obtaining a perfect quality score will not mean that page-1 rankings. You can unbelievably expect that you can improve your rankings if you are able to convert a low EAT page into a high EAT page.