Image optimization is one of the most powerful factors that helps for better ranking of your website, and to generate huge traffic from image-based search engines. Without understanding SEO, it is very difficult for you how to optimize your images is to bring disappointing results. On other hand, image optimization, when combined with other SEO methods can deliver amazing consequences and take your site to the top of search engine results pages. By hiring a professional SEO company, you can optimize images for better search engine results.
Few Important Tips to Optimize Image for Better Search Results
1- Select the Right Image
First of all, while choosing an image, you should prioritize user experience. Images must associate obviously to the text on your site. They must be of quality and good resolution and largely sufficient to appear across the devices. You need to ignore stock images in the place of free image sources.
2- Contain Keyword Optimized Image Name
It is very important that you should use keyword-optimized image names associated with the site that makes sense both to search engine bots and browsers. It is better to use hyphens (-) in between two words instead of underscores (_). The use of the keywords in your image file name will improve your image ranking in the search results.
3- Select the Correct Image Size & File Format
The loading time of your website must not exceed three seconds. This is better to optimize your images without hurting quality just by decreasing its size. After finalizing on the correct image, size, and name, it is practical to select the correct format that matches your website. You may choose from these 3 formats- GIF, PNG, or JPEG.
4- Add Proper Alt Text
Alt text is a text that displays in the place of the image if the browser cannot reduce the image. It is also the text that displays when you hang over the image. Creating the correct alt tag, related to the keyword that labels the image, assists in the better ranking of your site.
5- Use Image Sitemaps
Sitemaps provide the information to the crawlers that the page has indexed and crawled, therefore it displays on the search engine result pages. If your site has a sitemap, ensure that to contain a separate sitemap for images. It will rank the indexing of your images and lead to a better ranking of your site.
6- Contain Correct Captions
Captions are one or two-line portrayals of the image and the message it sends. These don’t directly assist in search engine optimization but assist the reader to understand the image better and stay on the page for a long time. It decreases the bounce rates and thereby, you can improve your search engine optimization.
7- Comprise the Correct Thumbnail Pictures
You need to optimize the size of your thumbnail pictures to reduce page loading time. It is the best option to cost the image quality of improved speed. To resize the image size, you can make the best use of Photoshop and GIMP. Thereby by following all these above steps, you can optimize the image successfully. Still, if you have any questions related to image optimization, you can hire professional SEO services from experienced and knowledgeable SEO professionals. Thus, image optimization is better for user experience and search.
You should do everything to help your site rank well. Image optimization is a powerful way to outrank the competition.