If your business firm has ventured into any sort of online advertising, high chances are you’re using Google AdWords. If you are using Google AdWords, you should have a solid understanding of what banner sizes to use. If you don’t know about the best AdWords banner size, Top PPC services company in Delhi will suggest you about the best banner sizes.

Most Common Google Ads Display Ad Sizes

Mobile Ads

  • 300 x 250
  • 320 x 100
  • 250 x 250 – Square
  • 200 x 200 – Small Square

Computer Ads

  • 300 x 250
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leader board
  • 300 x 600 – Half-Page Ad
  • 160 x 600 – Wide Skyscraper
  • 970 x 90 – Large Leader board
  • 468 x 60 – Banner
  • 250 x 250 – Square
  • 200 x 200 – Small Square

Top Ten Banner Sizes Make Up 90% of All Ads Impressions

1. Medium Rectangle- Ad Impression Share-33% (300 x 250)

The medium rectangle is a widely used banner size on Google’s display networks. It seizes a third of all served ad impressions.

2. Leader board- Ad Impression share-32% (728×90)

The leader board is 2nd most served banner size on the display network. Only 1% point behind the medium rectangle.

3. Wide Skyscraper-Ad Impression share-13% (160×600)

With an impression share of 13%, Wide skyscraper is 3rd popular banner size on the display network.

4. Banner- Ad impression share-3% (468×60)

The banner is available in fourth with an impression share of 3%.

5. Skyscraper-Ad impression-2% (120×600)

The lighter version of Skyscraper sizes 2% of all served impressions.

6. Rectangle-Ad Impression Share 2% (300×100)

The rectangle is a special interest ad format because it has displayed 2nd uppermost development rate 70% among top ten banner sizes.

7. Micro-Bar-Ad Impression Share 2% (88×31)

The micro bar is mostly used to advertise financial products. Even though its total impression share is only 2%, it probably captures a much larger impression share in the financial industry.

8. Half-page- Ad Impression Share 1% (300×600)

The half-page banner size is known as premium ad sizes. It creates 1% of ad impressions, on another hand with a strong development rate of 37%.

9. Large Rectangle- Ad impression share 1% (336×280)

The large rectangle is the biggest version of the medium rectangle. The medium rectangle not only has a large impression share but also it continues to grow in the fame where the large rectangle is displaying Zero growth.

10. Mobile Leader Board-Ad impression share 1% (320×50)

The mobile leaderboard is available among ton ten banner sizes. On the other hand, at a development rate of 119%, it’s outperforming all other banner sizes. This development is clearly driven by total development in mobile traffic. Apart from all these Google AdWords Banner Sizes, Top PPC services company in Delhi will help you a lot to choose the best banner size appropriately.

Conclusion- If you want to spend any amount of marketing budget on display advertising, Top 10 Google AdWords banner sizes are the most effective formats to generate impressions, clicks, and ultimately sales. This blog ranks top 10 banner formats depending upon ad impression share from the highest to the lowest on Google’s display networks.