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In the era of the digital world, everything is going to be digital. Everyone wants to enjoy digital marketing features and benefits. But nowadays, a mobile-era is increasing day by day. It has become the first choice of today smart users. All users are habituated to smartphones and tablets. But it is not changing for a longer period. In this mobile-friendly environment, responsive design is no longer an invention. Instead, it has become a standard part of any SEO plan irrespective of the industry.
Why You Require Responsive Web Design?
The web has moved forward at an unbelievable rate over the previous years. Among several changes, the unavoidable happened. Most users prefer mobile web browsing as the first choice of internet users. Google is built for those users, who search the web. In the Internet technology world, users are accessing quickly the web through mobile devices, Google is acting consequently. Google prefers only those optimized websites which are mobile friendly and accessible on smartphone devices.
1- Improved Site Usability
If users cannot simply navigate your website, it is doubtful they will stick around. Google identifies ‘time on page’ as a basic sign of a website’s value for any given query. Responsive web design makes your site much simpler for visitors to read and navigate. The result is an improved user experience and normally a greater time on the website.
Better usability scores lead to repeat visitors and improved conversions. Google is in the profession of satisfying user queries. A mobile responsive web design is extremely basic to a positive user experience and Google is going to reward those websites that match users with such an experience. Increasing website usability through responsive design not only gratifies users but also it is characteristically rewarded by Google with improved search engine rankings.
2- Faster Page Speed
Page loading time is the most important factor for ranking. Each website must be optimized to load as quickly as possible to assist the odds of it ranking very well in the search engine results. Fast loading websites are favored in the search results. In fact, websites which are mobile responsive will normally load faster resulting in a positive user experience as well as a likely boost in the ranking.
3- Less Duplicate Content
Content is the king of the website. As per Google guidelines, you should use the highest quality and original content. Those who have decided to descend the path of a separate mobile website have a difficult time to manage duplicate content problems. Using a separate site for your mobile customer needs using a separate URL. The issue is that the content on the desktop and mobile URL is the same, although the URL is different. This duplicate content can harm your rankings seriously. In addition, you need any help with using the top quality content, SEO India is the most appropriate option for you to enjoy the benefits of responsive web design. Hence, SEO plays an important role in making your site more responsive and user-friendly.