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At PNJ Sharptech, we have experimented with numerous techniques during our journey and included a few result-oriented Global SEO Strategies as a part of our master plan. We customize our SEO Plan according to the region and nature of the audience we are targeting.
This initial stage analyzes your grip in the targeted countries. Once we identify the areas of the website and content that needs to be updated, we can easily witness good results from our Global SEO Strategy. We will identify the parameters working for the business in the targeted countries and make a new and improved SEO strategy around it.
During a website audit, the website’s code is checked and made sure that it is compatible with the search engine used in the particular region that we are targeting. Such as Qwant, which is a well-known search engine used in popular areas like France.
Content marketing strategies depend on the interests and needs of customers. Our team creates a unique and engaging content structure that fulfil the needs of our visitors and localize it according to their geographical location and preferred language.
We build multilingual websites for our clients that need increased visibility in different target countries via prominent access on the English site.
Every search engines have their own criteria and parameters to rank the website. Therefore, a website needs to be optimized accordingly for international search engines such as Google, Bing, Yahoo, Baidu, Ask.com, AOL.com, and even the lesser-known ones.
This also includes factors like local language, currency, and time zone to be added on the website in order to add a sense of belonging to their region.
Are you aware of Hreflang Tags? No? Then you are doing Global SEO all wrong. Hreflang tags help Google to understand that the website is targeting multiple Geo locations in multiple languages. So, it shows the webpage to the users in their preferred language based on their region and rank accordingly. Global SEO includes many such practices to make the website engaging and useful for visitors belonging from different parts of the world.
If your website is present in multiple languages and you are trying to target different countries with international SEO then you are missing a big opportunity that can be easily converted. Global SEO can give you and your website exactly what it wants. It can help you identify the keywords your potential customers are looking for so you can add them to your website attract more visitors and increase the rate of conversions.
International SEO allows you to reach your visitors from different parts of the world and convey your information clearly in a language easily understandable by them.
To check your Alexa ranking, go to Alexa.com and enter the complete URL of your website in the blank section. Click on Enter and you will see the complete report in the pictorial format and the tabular format below.
Global SEO is the technique that optimizes your website in such a way that it gets visibility in different target countries of the world. The strategies involved make the website friendly, useful, and relatable to the visitors sitting in different parts of the world.
The strategies include modifications in the website URL, multilingual web pages, Keyword analysis to find keywords popular in various targeted countries, analysis of audience behaviour, etc.
Global SEO is the key if you want to get your business recognized internationally. It gives you the opportunity to get visibility in various other parts of the world by making certain modifications to the website, page structure, and content, and make it more appealing to visitors from different countries or locations.
The strategy to drive more international traffic on the website includes-