On Page Seo services include optimizing your website for not only a great user experience but also to make it rank on the search engine result page. For on page seo services to work, it is important to follow and understand Google algorithms. There are a number of things which you must keep in mind if you want your website to rank. They are listed as follows-
- Game of Keywords
Never underestimate the potential of keywords. It is usually a word they the user types in the search bar on the basis of which Google shows the relevant results. If we have to rank up on the SERP, we must know when and where to use the keyword. This step is important if you wish to grow your website in a short span of time with the help of seo services. Keyword research is essential to figure out which keywords are ranking and what are the most used ones. If we use the right keywords then our on page seo will definitely be a success. It is very important to use the keywords in the title, first paragraph of your blog and even in the URL which we will discuss further.
- Meta Description
Meta description is your blog at a glance which is a part of the snippet displayed on the search engine result page. Consider it as a summary and if it is not catchy enough then chances are that people will not click on your link. You must keep few points in mind before forming a Meta Description for your blog.
Meta description works as an advertising copy and is an integral role played by seo service providers. It draws readers to a website from the search engine result page therefore it is an essential part of search marketing. Writing a readable and compelling description using important keywords can improve the click-through rate of a webpage. You must know that Google and other search engines bold keywords in the description when they match what people search. This bold text can draw the attention of users so you should match your descriptions to search terms as closely as possible.You can use it in your favour to increase your click through rate. Another point to keep in mind for on page seo is the anytime quotation marks are used in the HTML of a meta description, Google cuts off that description at the quotation mark when it appears on the page. To prevent this from happening, what you can do is remove all non-alphanumeric characters from Meta descriptions.
- Keep the URL short
URLs are typically the building blocks of an effective site which passes equity through your domain and directing users to their desired destinations. They are the first thing that customers notice. They can be tricky to correct if you don’t plan ahead causing a lot of navigation which will ultimately drive away your visitors. Make sure that you user understands what your page is about just by looking at the URL. If it is too long with complex characters then chances are that people will think it is spam. If you want your on page seo to work then it is much better to use static URLs rather than dynamic ones. Static URLs contain keywords and are more appealing as one can figure out what the page is about just by looking at the static URL’s name.
- Internal Linking
Internal linking is creating links to different pages in your own website. Internal links help Google find, understand and index all of the pages on your site. If you use them strategically then internal links can send page authority to important pages. Before you start an external link acquisition campaign for a new page, search your site for other relevant pages and build some internal links to give your page an initial head start.There should always be a next step or desired action for users at least until they end up being a conversion and optimized internal linking will help them reach the next destination that is desirable.
- Image Tags
Even though search engines and other robots cannot interpret images, but images can play a crucial part in how humans interpret a particular web page. Alt tags solve this by providing text which is read by the search engines. When search engine crawlers (also known as bots) study a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks. The text should be kept short to maximize its reach. Shorter alt texts are also more likely to be indexed by Google and other major online search engines in a more efficient manner. Make it a point to mention the topic within the alt text.
You must keep all the points in mind for when it comes to seo services and make it a point to follow the algorithms laid by Google.